Know which campaigns actually make money.
Plans, budgets, campaigns and content stand on the same data layer as CRM, orders and revenue.
Campaigns run scattered across platforms, every channel reports its numbers differently, budgets get approved over chat and leads fall between marketing and sales — at month end no one can say which dollar produced revenue.
Plans, budgets, campaigns, content and leads live in one module standing next to CRM and Finance. Spend reconciles with accounting, leads link through to opportunities and orders — marketing reports share the same source of truth as the rest of the business.
Each capability resolves an operating constraint.
Budget under control
How: Plans, authority-based approvals, commitments and actual spend reconciled with accounting.
Every campaign on one board
How: Status, spend and results from every channel synced into one place.
ROI measured in real revenue
How: Campaigns link to opportunities, orders and invoices on one data layer.
No lead left behind
How: Leads from every channel land in CRM with their source, campaign and content intact.
Content shipped on schedule, on brand
How: Editorial calendar, approval flow and a shared media library in one place.
Compliance built into the process
How: Suppression lists, opt-outs, and per-channel send frequency and time windows.
Plans & budgets
Marketing plan by period
How: Objectives, media lines and the full year's campaign calendar on one map.
Budgets and approvals
How: Limits per line, approvals by authority; commitments and actuals tied straight to Finance.
Briefs and approval flow
How: One brief per campaign, tasks with deadlines, approved versions on record — not scattered across chat.
Campaigns & channels
Multi-channel campaigns
How: Email, messaging, social and paid ads under one objective and one tracking code.
Ad data sync
How: Spend and results from ad platforms flow into a shared store you can reconcile.
Leads into CRM
How: Forms, landing pages and conversations pass leads straight to CRM, source intact.
Content & listening
Editorial pipeline
How: A publishing calendar by content series, status from draft to live, tied to campaigns.
Shared media library
How: Images and video with versions, usage rights and license expiry — findable, never lost.
Market listening
How: Track brand, competitor and industry keywords from defined sources, with early alerts.
Up and running in 3 steps.
Assess & configure
Apus reviews your processes and configures the module to your exact operations.
Migrate & integrate
Move data from legacy systems and connect with other modules on one data layer.
Train & go live
Train your team, go live, and get ongoing support at the SLA tier you choose.
The full cycle: Plan & budget → Revenue recognized.
- Objective & run period
- Approved budget · committed · actual
- Channels, content and leads generated
A campaign is not a name in a cost sheet: it carries an approved budget, the channels it runs on and the leads it produced, so “what did marketing deliver this month” is answered by a record, not by memory.
Let AI keep the content moving and stand watch over the numbers — the decision still sits with whoever approves.
Drafts multi-channel content in your brand voice, held for human approval.
Watches campaign numbers and flags spend and cost-per-lead anomalies.
Proposes budget reallocation across channels — executed after one approval.
Answers data questions in plain language, citing back to the right campaign.
Reads the market on the keywords you declared and warns early when the tone turns.
Checks before send: frequency overlap, time windows and the do-not-contact list.
Without an agent the work does not disappear — it moves onto a person.
It only starts when somebody remembers it and finds the time to sit down with it.
The business event starts it, not somebody's memory.
When a channel's spend passes the ceiling you set · or when cost per lead breaks from the prior period
To learn where things stand you ask a colleague to check, then to export a report.
Ask in your own words; the answer comes off the numbers already in the system.
“Which campaign is burning money without producing leads?”
Your strongest people spend the day on the same reconciliation as last week.
The repetitive half runs inside the permissions you granted; the decisions still stop with you.
for you to review
Agents in this module
They sit on the very data layer above — and run inside the caller’s permissions.
- Ami CampaignWatches multi-channel campaign numbers, flags spend and cost-per-lead anomalies, and proposes reallocating the budget.
- Ami ContentDrafts multi-channel content in your brand voice and approved editorial line, slotted straight into the publishing calendar.
- Ami PulseTracks brand, competitor and industry keywords from the sources you declared, summarises what is being said and warns early when the tone turns.
Data flows straight to the other modules — no re-entry.
Campaigns link to CRM and Finance on one data layer — spend matches accounting, leads are never re-entered, reports have no silos.
Frequently asked questions.
Does Marketing replace CRM for lead management?+
No. CRM remains the system of record for leads, opportunities and customers. Marketing owns campaigns, content, spend and lead sources, then links each lead to the right CRM record for the sales team to work.
Does it connect to ad platforms?+
Spend and results from ad platforms sync into one dashboard for reconciliation with accounting; the exact list of connected channels is scoped per implementation project.
Does the AI run ads or spend the budget on its own?+
No. Real-time bidding stays on the ad platforms themselves. Apus AI drafts content, monitors the numbers and proposes adjustments — budget changes execute only after a person approves them.
Which numbers measure marketing performance?+
Real revenue data. Campaigns link to opportunities, orders and invoices on one data layer, so ROI is computed from accounting figures — not just the numbers the ad platforms report about themselves.
Terms used in this module
Full glossarySee this module run on your own data.
Book a demo configured to your exact operations and scale.