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DISTRIBUTION – DMS

Control channels, expand coverage, collect on time.

Digitize the whole distribution channel — route ordering, promotions and market monitoring in real time.

Route stock control Wider market coverage Dealer receivables control
Built for: Distribution Director · ASM · Sales supervisors
DISTRIBUTION · LIVE VIEW
Orders/day
2,640+12%
Channel stock
18 days−22%
Outlets covered
1,480
Illustrative figures — one real-time data layer.
THE PAIN TODAY

Hard to control distributors/dealers, missing route-level sales data, fragmented dealer stock and receivables — missed revenue and receivables risk.

WHAT YOU GET WITH APUS

Field reps take orders and log visits on their phone, right at the outlet. Channel stock, coverage per route and each dealer's credit limit therefore move during the day, instead of being totted up at month-end when the month is already gone.

THE OUTCOMES YOU GET

Each capability resolves an operating constraint.

01

See the whole channel

How: Manage distributors, dealers and outlets centrally.

02

Accurate route stock

How: Ordering and inventory by route/dealer.

03

Targeted promotions

How: Programs, discounts and displays under control.

04

Monitor the market

How: Visits and field-rep KPIs in real time.

05

Lower receivables risk

How: Limits, reconciliation and dealer collection.

06

Decide on data

How: Coverage, volume and program-effectiveness reports.

Channel & territory

01

Distributors and dealers

How: Channel tiers, territories, credit limits and terms specific to each level.

02

Sales routes

How: Visit schedules per route, frequency and call quota per rep.

03

Outlets and coverage

How: Geolocated outlet list, classification and coverage rate by area.

Orders & channel stock

01

Order taking at the outlet

How: Reps close the order at the counter, with live prices and stock.

02

Distributor inventory

How: See what sits in the channel, not only what left your own warehouse.

03

Delivery and settlement

How: Delivery status, returns and receivable settlement per cycle.

Promotions & field control

01

Trade promotions

How: Conditions, budget, validity and automatic discount once conditions are met.

02

Merchandising checks

How: Shelf photos, display checklists and location confirmation on each visit.

03

Sales performance

How: Revenue by route, by rep and by outlet, against the same period last year.

HOW IT WORKS

Up and running in 3 steps.

1

Assess & configure

Apus reviews your processes and configures the module to your exact operations.

2

Migrate & integrate

Move data from legacy systems and connect with other modules on one data layer.

3

Train & go live

Train your team, go live, and get ongoing support at the SLA tier you choose.

END-TO-END PROCESS

The full cycle: Route order → Collect & reconcile.

Order-to-Delivery
1
Route order
2
Approve & allocate
3
Pick & ship
4
Deliver
5
Collect & reconcile
Dealer order
Dealer & channel tier
Applied price / discount policy
Remaining credit limit

A dealer order is where channel policy meets real money: price and discount follow the dealer's tier, and an order that breaches the credit limit stops here rather than at month end.

AI IN THIS MODULE

Let AI catch the route losing coverage and the outlet about to drop off the visit plan.

  • Forecast demand by route/region to replenish right.

  • Optimize dealer inventory, cut tied-up capital.

  • Stock-out alerts and sales-opportunity suggestions.

Without an agent the work does not disappear — it moves onto a person.

WITHOUT AN AGENT
WITH AN AGENTAmi Channel
WITHOUT AN AGENT

It only starts when somebody remembers it and finds the time to sit down with it.

WITH AN AGENT
ALWAYS ON

The business event starts it, not somebody's memory.

When outlet sales fall below the threshold · or on the cycle you set

WITHOUT AN AGENT

To learn where things stand you ask a colleague to check, then to export a report.

WITH AN AGENT
ON REQUEST

Ask in your own words; the answer comes off the numbers already in the system.

“Which outlets are sliding against last month?”

WITHOUT AN AGENT

Your strongest people spend the day on the same reconciliation as last week.

WITH AN AGENT

The repetitive half runs inside the permissions you granted; the decisions still stop with you.

for you to review

Agents in this module

They sit on the very data layer above — and run inside the caller’s permissions.

NO SILOS

Data flows straight to the other modules — no re-entry.

BEFORE — DISCONNECTED SYSTEMS
Standalone accounting
Warehouse Excel files
Separate CRM
HR software
Manual reports
The same transaction, re-typed 3–4 times · numbers never match
AFTER — APUS · ONE DATA LAYER
Sales & CRM
Inventory & Warehousing
Finance & Accounting
the POS system
BI & Analytics
THIS MODULEDistribution
✓ No re-entry

Every transaction flows straight to connected modules on one data layer — no re-entry, no silos.

FAQ

Frequently asked questions.

Does it manage route ordering?+

Yes. Ordering, inventory and visits by route/dealer, monitored in real time.

Does it control dealer receivables?+

Every dealer carries its own limit; once it is reached the next order waits for reconciliation and collection, rather than depending on who remembers.

Are there market coverage reports?+

You can read coverage, volume and promotion effectiveness broken down by route, by area or by individual outlet.

Is DMS tied to the POS?+

Point of sale, inventory and finance run on one platform, so counter sales and channel stock never have to be matched by hand.

See this module run on your own data.

Book a demo configured to your exact operations and scale.

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