{"id":853,"date":"2025-02-11T11:35:34","date_gmt":"2025-02-11T04:35:34","guid":{"rendered":"https:\/\/apusplatform.com\/?p=853"},"modified":"2025-02-11T11:35:34","modified_gmt":"2025-02-11T04:35:34","slug":"penetration-rate-la-gi-khai-niem-vi-du-minh-hoa-va-phuong-phap-tinh-toan-chinh-xac","status":"publish","type":"post","link":"https:\/\/apusplatform.com\/en\/2025\/02\/penetration-rate-la-gi-khai-niem-vi-du-minh-hoa-va-phuong-phap-tinh-toan-chinh-xac\/","title":{"rendered":"Penetration Rate l\u00e0 g\u00ec? Kh\u00e1i ni\u1ec7m, v\u00ed d\u1ee5 minh h\u1ecda v\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u00ednh to\u00e1n ch\u00ednh x\u00e1c"},"content":{"rendered":"

Penetration Rate (hay t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng ph\u1ea7n tr\u0103m, gi\u00fap x\u00e1c \u0111\u1ecbnh t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00e3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3. \u0110\u00e2y l\u00e0 d\u1eef li\u1ec7u quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ph\u1ea1m vi th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng v\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. Ch\u00ednh v\u00ec v\u1eady, n\u00f3 c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cth\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng\u201d.<\/p>\n

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C\u00f4ng th\u1ee9c t\u00ednh Penetration Rate nh\u01b0 sau:<\/p>\n

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Penetration Rate = (S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c kh\u00e1ch h\u00e0ng \/ t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau) x 100 <\/strong><\/p>\n

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Trong b\u00e0i vi\u1ebft n\u00e0y, APUS <\/strong> s\u1ebd cung c\u1ea5p cho b\u1ea1n \u0111\u1ecbnh ngh\u0129a chi ti\u1ebft v\u1ec1 Penetration Rate v\u00e0 gi\u1ea3i th\u00edch c\u00e1ch t\u00ednh t\u1ef7 l\u1ec7 n\u00e0y m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c nh\u1ea5t.<\/p>\n

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I. Penetration Rate l\u00e0 g\u00ec? <\/strong><\/h3>\n

\u0110\u1ecbnh ngh\u0129a v\u1ec1 Penetration Rate <\/strong><\/h4>\n

Penetration Rate (T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp) l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ee9c m\u1ea1nh v\u00e0 ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed9t th\u1ecb tr\u01b0\u1eddng. C\u1ee5 th\u1ec3:<\/p>\n

    \n
  • Penetration Rate <\/strong> l\u00e0 ph\u1ea7n tr\u0103m s\u1ed1 ng\u01b0\u1eddi ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c b\u1edfi m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u00e3 mua s\u1ea3n ph\u1ea9m trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/li>\n
  • Ch\u1ec9 s\u1ed1 n\u00e0y kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<\/ul>\n
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    C\u00f3 nhi\u1ec1u ch\u1ec9 s\u1ed1 kh\u00e1c nhau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 \u01b0\u1edbc t\u00ednh ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. Ngo\u00e0i ra, c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t quan tr\u1ecdng (KPIs) c\u0169ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p mu\u1ed1n x\u00e1c \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp ch\u00ednh l\u00e0 ch\u1ec9 s\u1ed1 ph\u00f9 h\u1ee3p v\u00e0 \u0111\u00e1ng tin c\u1eady nh\u1ea5t.<\/p>\n

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    V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 hi\u1ec7n \u0111\u1ea1i nh\u01b0 APUS <\/strong>, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thu th\u1eadp, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 t\u00ednh to\u00e1n Penetration Rate m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn, t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 kinh doanh v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

    II. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ednh Penetration Rate? V\u00ed d\u1ee5 <\/strong><\/h3>\n

    C\u00e1ch t\u00ednh Penetration Rate l\u00e0 g\u00ec? <\/strong><\/h4>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00f4ng th\u1ee9c \u0111\u1ec3 t\u00ednh t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng (Penetration Rate):<\/p>\n

    \"\"<\/div>\n

    Penetration Rate = (S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \/ T\u1ed5ng s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau) x 100 <\/strong><\/p>\n

    <\/div>\n

    \u0110\u00e2y l\u00e0 t\u1ef7 l\u1ec7 gi\u1eefa s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 so v\u1edbi t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi thu\u1ed9c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00f3 h\u01b0\u1edbng \u0111\u1ebfn. N\u00f3i c\u00e1ch kh\u00e1c, c\u00f4ng th\u1ee9c n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m trong to\u00e0n b\u1ed9 nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

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    V\u00ed d\u1ee5 minh h\u1ecda: <\/strong><\/h4>\n

    Gi\u1ea3 s\u1eed m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 ph\u00e1t h\u00e0nh m\u1ed9t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng m\u1edbi v\u00e0 mu\u1ed1n \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng c\u1ee7a \u1ee9ng d\u1ee5ng n\u00e0y t\u1ea1i m\u1ed9t th\u00e0nh ph\u1ed1 c\u00f3 500.000 ng\u01b0\u1eddi trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 18-45 (\u0111\u00e2y l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau). Sau 6 th\u00e1ng ra m\u1eaft, \u1ee9ng d\u1ee5ng \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c 50.000 ng\u01b0\u1eddi d\u00f9ng trong nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y.<\/p>\n

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    \u00c1p d\u1ee5ng c\u00f4ng th\u1ee9c:<\/p>\n

    Penetration Rate = (50.000 \/ 500.000) x 100 = 10% <\/strong><\/p>\n

    K\u1ebft qu\u1ea3 cho th\u1ea5y r\u1eb1ng \u1ee9ng d\u1ee5ng \u0111\u00e3 \u0111\u1ea1t t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng l\u00e0 10% <\/strong>, ngh\u0129a l\u00e0 10% nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n

    \n

    \u00dd ngh\u0129a c\u1ee7a Penetration Rate <\/strong><\/h3>\n

    T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp (Penetration Rate) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh. B\u1eb1ng c\u00e1ch t\u00ednh to\u00e1n t\u1ef7 l\u1ec7 gi\u1eefa s\u1ed1 ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi thu\u1ed9c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn v\u00e0 s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

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      \n
    • T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp cao = Th\u00e0nh c\u00f4ng l\u1edbn c\u1ee7a s\u1ea3n ph\u1ea9m <\/strong><\/li>\n<\/ul>\n
      <\/div>\n

      V\u00ed d\u1ee5: M\u1ed9t c\u00f4ng ty chuy\u00ean b\u00e1n qu\u1ea7n \u00e1o may \u0111o c\u00f3 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau g\u1ed3m 4 tri\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u1ebfu c\u00f4ng ty \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c 1 tri\u1ec7u kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng n\u00e0y, ph\u00e9p t\u00ednh s\u1ebd nh\u01b0 sau:<\/p>\n

      <\/div>\n

      Penetration Rate = (1.000.000 \/ 4.000.000) x 100 = 25% <\/strong><\/p>\n

      <\/div>\n

      Nh\u01b0 v\u1eady, t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp c\u1ee7a c\u00f4ng ty t\u1ea1i th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i l\u00e0 25% <\/strong>, cho th\u1ea5y s\u1ea3n ph\u1ea9m \u0111\u00e3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c 25% nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n

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      L\u01b0u \u00fd: <\/strong> Trong m\u1ed9t s\u1ed1 ng\u00e0nh, t\u1ed5ng t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp c\u1ee7a c\u00e1c c\u00f4ng ty trong c\u00f9ng m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 v\u01b0\u1ee3t qu\u00e1 100%. \u0110i\u1ec1u n\u00e0y x\u1ea3y ra khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u1eeb nhi\u1ec1u nh\u00e0 cung c\u1ea5p kh\u00e1c nhau.<\/p>\n

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      III. Penetration Rate \u201ct\u1ed1t\u201d l\u00e0 bao nhi\u00eau? <\/strong><\/h3>\n

      M\u1ed9t t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp “t\u1ed1t” mang t\u00ednh t\u01b0\u01a1ng \u0111\u1ed1i v\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1eb7c th\u00f9 c\u1ee7a t\u1eebng ng\u00e0nh, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh. Tuy nhi\u00ean, nh\u00ecn chung:<\/p>\n

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        \n
      • Tr\u00ean 20%: <\/strong> Th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 d\u1ea5u hi\u1ec7u t\u00edch c\u1ef1c.<\/li>\n
      • 30% tr\u1edf l\u00ean: <\/strong> \u0110\u01b0\u1ee3c xem l\u00e0 m\u1ee5c ti\u00eau tham v\u1ecdng v\u00e0 th\u00e0nh c\u00f4ng trong nhi\u1ec1u l\u0129nh v\u1ef1c.<\/li>\n
      • D\u01b0\u1edbi 10%: <\/strong> C\u00f3 th\u1ec3 v\u1eabn kh\u1ea3 quan \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch ho\u1eb7c s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9.<\/li>\n<\/ul>\n
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        \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c Penetration Rate ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p c\u1ea7n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch c\u00e1c ti\u00eau chu\u1ea9n ng\u00e0nh v\u00e0 \u0111\u1eb7t ra m\u1ee5c ti\u00eau th\u1ef1c t\u1ebf d\u1ef1a tr\u00ean ho\u00e0n c\u1ea3nh c\u1ee5 th\u1ec3 c\u1ee7a m\u00ecnh.<\/p>\n

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        Gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u qu\u1ea3n l\u00fd v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp: <\/strong> H\u00e3y th\u1eed ngay APUS CRM <\/strong>, c\u00f4ng c\u1ee5 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh, \u0111\u1ed3ng th\u1eddi h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n

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        V. Penetration Rate \u0111\u1ea1t 100% c\u00f3 ngh\u0129a l\u00e0 g\u00ec? <\/strong><\/h3>\n

        Penetration Rate \u0111\u1ea1t 100% trong b\u1ed1i c\u1ea3nh kinh doanh ho\u1eb7c ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng ngh\u0129a l\u00e0 t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u1ec1u \u0111ang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y ng\u1ee5 \u00fd r\u1eb1ng doanh nghi\u1ec7p \u0111\u00e3 khai th\u00e1c to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng kh\u1ea3 d\u1ee5ng, kh\u00f4ng c\u00f2n b\u1ea5t k\u1ef3 ph\u00e2n kh\u00fac hay kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0o ch\u01b0a \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn.<\/p>\n

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        T\u1ea1i sao t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp 100% hi\u1ebfm khi \u0111\u1ea1t \u0111\u01b0\u1ee3c? <\/strong><\/h4>\n
          \n
        • Th\u1ecb tr\u01b0\u1eddng lu\u00f4n bi\u1ebfn \u0111\u1ed9ng: <\/strong> S\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng li\u00ean t\u1ee5c thay \u0111\u1ed5i, v\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n theo th\u1eddi gian.<\/li>\n
        • C\u1ea1nh tranh kh\u1ed1c li\u1ec7t: <\/strong> Nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u00f9ng tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng khi\u1ebfn vi\u1ec7c chi\u1ebfm l\u0129nh ho\u00e0n to\u00e0n tr\u1edf n\u00ean kh\u00f3 kh\u0103n.<\/li>\n
        • H\u1ea1n ch\u1ebf v\u1ec1 kinh t\u1ebf: <\/strong> Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec1u c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/li>\n
        • Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i: <\/strong> C\u00f4ng ngh\u1ec7 m\u1edbi, s\u1ea3n ph\u1ea9m thay th\u1ebf ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n
          <\/div>\n

          \u00dd ngh\u0129a c\u1ee7a t\u1ef7 l\u1ec7 100% <\/strong><\/h4>\n

          M\u1eb7c d\u00f9 t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp 100% l\u00e0 m\u1ee5c ti\u00eau l\u00fd t\u01b0\u1edfng, nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, h\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m s\u1ebd kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c b\u00e3o h\u00f2a ho\u00e0n to\u00e0n. C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng ph\u1ea5n \u0111\u1ea5u \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp cao ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u00e0 h\u1ecd \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

          Kh\u00e1i ni\u1ec7m Penetration Rate 100% \u0111\u00f3ng vai tr\u00f2 l\u00e0 chu\u1ea9n m\u1ef1c l\u00fd thuy\u1ebft nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ef1c t\u1ebf ph\u1ed5 bi\u1ebfn ho\u1eb7c d\u1ec5 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong h\u1ea7u h\u1ebft c\u00e1c t\u00ecnh hu\u1ed1ng kinh doanh.<\/p>\n

          VI. T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng Penetration Rate? <\/strong><\/h3>\n

          T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp cung c\u1ea5p th\u00f4ng tin gi\u00e1 tr\u1ecb v\u1ec1 m\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p v\u00e0 gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. D\u1ef1a tr\u00ean th\u00f4ng tin n\u00e0y, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3:<\/p>\n

            \n
          • \u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u1ea3i thi\u1ec7n ho\u1eb7c c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n
          • X\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c<\/li>\n<\/ul>\n

            APUS CRM <\/strong>, m\u1ed9t trong nh\u1eefng \u1ee9ng d\u1ee5ng qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam, l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u, gi\u00fap c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\n

            V\u1edbi APUS CRM <\/strong>, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng theo d\u00f5i, ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<\/div>\n

            <\/h3>\n

            C<\/strong>\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o <\/strong><\/h3>\n

            Tr\u01b0\u1edbc khi tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ho\u1eb7c ti\u1ebfp th\u1ecb, doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 nhu c\u1ea7u hi\u1ec7n t\u1ea1i v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 so v\u1edbi t\u1ed5ng th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng. Sau khi chi\u1ebfn d\u1ecbch k\u1ebft th\u00fac, vi\u1ec7c t\u00ednh to\u00e1n t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng (Penetration Rate) s\u1ebd gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u00e3 th\u1ef1c hi\u1ec7n. N\u00f3i c\u00e1ch kh\u00e1c, ch\u1ec9 s\u1ed1 n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p bi\u1ebft li\u1ec7u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00f3 l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 c\u1ea3i thi\u1ec7n kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n h\u00e0ng hay kh\u00f4ng.<\/p>\n

            <\/div>\n

            V\u1eady Penetration Rate l\u00e0 g\u00ec? <\/strong><\/h4>\n

            Penetration Rate (T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp) v\u00e0 ph\u00e2n t\u00edch s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u00f3 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u0169ng nh\u01b0 t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00f4ng ty.<\/p>\n

            <\/h3>\n

            \u0110\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng <\/strong><\/h3>\n

            Penetration Rate l\u00e0 c\u00f4ng c\u1ee5 thi\u1ebft y\u1ebfu \u0111\u1ec3 \u0111o l\u01b0\u1eddng ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed9t th\u1ecb tr\u01b0\u1eddng, \u0111\u1eb7c bi\u1ec7t khi doanh nghi\u1ec7p ra m\u1eaft s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi. Ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

            \u0110\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c nh\u1ea5t, doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng nhu c\u1ea7u ti\u1ec1m n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. M\u1ed9t t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp \u0111\u00e1ng tin c\u1eady s\u1ebd gi\u00fap doanh nghi\u1ec7p:<\/p>\n

              \n
            • \u0110o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/li>\n
            • \u0110\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng lu\u00e2n chuy\u1ec3n v\u00e0 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f4ng ty trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/li>\n<\/ul>\n
              <\/div>\n

              VII. C\u00e1c lo\u1ea1i Penetration Rate ph\u1ed5 bi\u1ebfn <\/strong><\/h3>\n

              1. T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp th\u01b0\u01a1ng hi\u1ec7u (Brand Penetration) <\/strong><\/h4>\n

              T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp th\u01b0\u01a1ng hi\u1ec7u (Brand Penetration) <\/strong> l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u trong nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Ch\u1ec9 s\u1ed1 n\u00e0y th\u1ec3 hi\u1ec7n t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00e3 mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

              C\u00f4ng th\u1ee9c t\u00ednh Brand Penetration: <\/strong><\/p>\n

              Brand\u00a0Penetration\u00a0(%)<\/span><\/span>=<\/span><\/span>(<\/span><\/span>T\u1ed5ng\u00a0so\u02c6<\/span>\u02ca<\/span><\/span><\/span>\u00a0kha\u02ca<\/span><\/span><\/span>ch\u00a0ha\u02cb<\/span><\/span><\/span>ng\u00a0m\u1ee5c\u00a0tie\u02c6<\/span><\/span><\/span>u<\/span>So\u02c6<\/span>\u02ca<\/span><\/span><\/span>\u00a0l\u01b0<\/span>\u1ee3ng\u00a0ng\u01b0<\/span>\u1eddi\u00a0du\u02cb<\/span><\/span><\/span>ng\u00a0mua\u00a0va\u02cb<\/span><\/span><\/span>\u00a0s\u1eed\u00a0d\u1ee5ng\u00a0s\u1ea3n\u00a0ph\u1ea9m\u00a0c\u1ee7a\u00a0th\u01b0\u01a1<\/span>ng\u00a0hi\u1ec7u<\/span><\/span>\u200b<\/span><\/span><\/span><\/span><\/span>)<\/span><\/span><\/span>\u00d7<\/span><\/span>100<\/span><\/span><\/span><\/span><\/span><\/p>\n

              V\u00ed d\u1ee5: <\/strong> N\u1ebfu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1eefa t\u01b0\u01a1i nh\u1eafm \u0111\u1ebfn 1 tri\u1ec7u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 c\u00f3 300.000 ng\u01b0\u1eddi \u0111\u00e3 mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, th\u00ec t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp th\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u00e0:<\/p>\n

              (<\/span>300.000\/1.000.000<\/span>)<\/span>\u00d7<\/span><\/span>100<\/span>=<\/span><\/span>30%<\/span><\/span><\/span><\/span><\/span><\/p>\n

              \u00dd ngh\u0129a c\u1ee7a Brand Penetration: <\/strong><\/p>\n

                \n
              • \u0110\u00e1nh gi\u00e1 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u: <\/strong> T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp cao ch\u1ee9ng t\u1ecf th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n t\u1ed1t v\u00e0 chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a nhi\u1ec1u kh\u00e1ch h\u00e0ng trong nh\u00f3m m\u1ee5c ti\u00eau.<\/li>\n
              • X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng: <\/strong> D\u1ef1a v\u00e0o t\u1ef7 l\u1ec7 n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft ti\u1ec1m n\u0103ng m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing.<\/li>\n<\/ul>\n

                2. T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp ng\u00e0nh h\u00e0ng (Category Penetration) <\/strong><\/h4>\n

                T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp ng\u00e0nh h\u00e0ng (Category Penetration) <\/strong> l\u00e0 ch\u1ec9 s\u1ed1 d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a to\u00e0n b\u1ed9 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 trong m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1ed1i v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Ch\u1ec9 s\u1ed1 n\u00e0y cho bi\u1ebft t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng trong nh\u00f3m m\u1ee5c ti\u00eau \u0111\u00e3 mua v\u00e0 s\u1eed d\u1ee5ng \u00edt nh\u1ea5t m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 thu\u1ed9c ng\u00e0nh h\u00e0ng \u0111\u00f3, b\u1ea5t k\u1ec3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o.<\/p>\n

                C\u00f4ng th\u1ee9c t\u00ednh Category Penetration: <\/strong><\/p>\n

                Category\u00a0Penetration\u00a0(%)<\/span><\/span>=<\/span><\/span>(<\/span><\/span>Quy\u00a0mo\u02c6<\/span><\/span><\/span>\u00a0th\u1ecb\u00a0tr\u01b0<\/span>\u1eddng\u00a0m\u1ee5c\u00a0tie\u02c6<\/span><\/span><\/span>u\u00a0c\u1ee7a\u00a0nga\u02cb<\/span><\/span><\/span>nh<\/span>So\u02c6<\/span>\u02ca<\/span><\/span><\/span>\u00a0l\u01b0<\/span>\u1ee3ng\u00a0ng\u01b0<\/span>\u1eddi\u00a0du\u02cb<\/span><\/span><\/span>ng\u00a0mua\u00a0va\u02cb<\/span><\/span><\/span>\u00a0s\u1eed\u00a0d\u1ee5ng\u00a0s\u1ea3n\u00a0ph\u1ea9m\u00a0trong\u00a0nga\u02cb<\/span><\/span><\/span>nh\u00a0ha\u02cb<\/span><\/span><\/span>ng<\/span><\/span>\u200b<\/span><\/span><\/span><\/span><\/span>)<\/span><\/span><\/span>\u00d7<\/span><\/span>100<\/span><\/span><\/span><\/span><\/span><\/p>\n

                V\u00ed d\u1ee5: <\/strong> N\u1ebfu m\u1ed9t ng\u00e0nh h\u00e0ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng c\u00f3 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 2 tri\u1ec7u ng\u01b0\u1eddi, v\u00e0 c\u00f3 1,8 tri\u1ec7u ng\u01b0\u1eddi \u0111\u00e3 mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m thu\u1ed9c ng\u00e0nh h\u00e0ng n\u00e0y, th\u00ec t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp ng\u00e0nh h\u00e0ng s\u1ebd l\u00e0:<\/p>\n

                (<\/span>1.800.000\/2.000.000<\/span>)<\/span>\u00d7<\/span><\/span>100<\/span>=<\/span><\/span>90%<\/span><\/span><\/span><\/span><\/span><\/p>\n

                \u00dd ngh\u0129a c\u1ee7a Category Penetration: <\/strong><\/p>\n

                  \n
                • \u0110\u00e1nh gi\u00e1 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng: <\/strong> T\u1ef7 l\u1ec7 n\u00e0y cho bi\u1ebft m\u1ee9c \u0111\u1ed9 quan t\u00e2m v\u00e0 s\u1eed d\u1ee5ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 thu\u1ed9c ng\u00e0nh h\u00e0ng, t\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u chung c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/li>\n
                • Ph\u00e2n t\u00edch c\u01a1 h\u1ed9i kinh doanh: <\/strong> M\u1ed9t t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp th\u1ea5p c\u00f3 th\u1ec3 cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng v\u1eabn c\u00f2n nhi\u1ec1u ti\u1ec1m n\u0103ng \u0111\u1ec3 khai th\u00e1c, trong khi t\u1ef7 l\u1ec7 cao c\u00f3 th\u1ec3 b\u00e1o hi\u1ec7u th\u1ecb tr\u01b0\u1eddng \u0111ang d\u1ea7n b\u00e3o h\u00f2a.<\/li>\n<\/ul>\n
                  <\/div>\n

                  VIII. T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp v\u00e0 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng c\u00f3 g\u00ec kh\u00e1c nhau? <\/strong><\/h3>\n\n\n\n\n\n\n\n\n
                  Ti\u00eau ch\u00ed\u00a0<\/strong><\/td>\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0(Penetration Rate)<\/strong><\/td>\nTh\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng (Marketing Penetration)\u00a0<\/strong><\/td>\n<\/tr>\n
                  \u0110\u1ecbnh ngh\u0129a<\/strong><\/td>\nL\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00e3 mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh<\/td>\nL\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh nh\u1eb1m m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n b\u1eb1ng c\u00e1ch t\u0103ng c\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 trong th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i<\/td>\n<\/tr>\n
                  T\u00ednh ch\u1ea5t\u00a0<\/strong><\/td>\nCh\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3<\/td>\nChi\u1ebfn l\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng nh\u1eb1m t\u0103ng th\u1ecb ph\u1ea7n<\/td>\n<\/tr>\n
                  M\u1ee5c ti\u00eau ch\u00ednh<\/strong><\/td>\n\u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn trong nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/td>\nT\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 doanh thu<\/td>\n<\/tr>\n
                  Ph\u1ea1m vi\u00a0 \u00e1p d\u1ee5ng<\/strong><\/td>\nM\u1ed9t th\u1eddi \u0111i\u1ec3m ho\u1eb7c giai \u0111o\u1ea1n nh\u1ea5t \u0111\u1ecbnh.<\/td>\nC\u1ea3 ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n<\/td>\n<\/tr>\n
                  \u0110o l\u01b0\u1eddng<\/strong><\/td>\nT\u00ednh to\u00e1n theo c\u00f4ng th\u1ee9c c\u1ee5 th\u1ec3 (%)<\/td>\n\u00c1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng, thu h\u00fat kh\u00e1ch h\u00e0ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                  T\u00f3m l\u1ea1i: <\/strong><\/p>\n

                    \n
                  • T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp <\/strong> l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o, gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 hi\u1ec7n t\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/li>\n
                  • Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng <\/strong> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c, t\u1eadp trung v\u00e0o c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n v\u00e0 c\u1ea3i thi\u1ec7n v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n

                    <\/h3>\n

                    K\u1ebft lu\u1eadn <\/strong><\/h3>\n

                    T\u00f3m l\u1ea1i, t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp (Penetration Rate) kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng, m\u00e0 c\u00f2n l\u00e0 kim ch\u1ec9 nam gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3. Khi t\u1ef7 l\u1ec7 n\u00e0y t\u0103ng, \u0111\u00f3 l\u00e0 minh ch\u1ee9ng cho th\u00e0nh c\u00f4ng trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu t\u1ef7 l\u1ec7 gi\u1ea3m, \u0111\u00f3 l\u00e0 d\u1ea5u hi\u1ec7u c\u1ea3nh b\u00e1o doanh nghi\u1ec7p c\u1ea7n nhanh ch\u00f3ng \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 kh\u00f4ng b\u1ecb \u0111\u1ed1i th\u1ee7 v\u01b0\u1ee3t m\u1eb7t.<\/p>\n

                    <\/div>\n

                    Hy v\u1ecdng v\u1edbi nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u1ec1 Penetration Rate, APUS <\/strong> s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh r\u00f5 t\u1ef7 l\u1ec7 \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c chi\u1ebfn d\u1ecbch l\u00e0m t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>","protected":false},"excerpt":{"rendered":"

                    Penetration Rate (hay t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng ph\u1ea7n tr\u0103m, gi\u00fap x\u00e1c \u0111\u1ecbnh t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00e3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3. \u0110\u00e2y l\u00e0 d\u1eef li\u1ec7u quan tr\u1ecdng \u0111\u1ec3…<\/p>","protected":false},"author":1,"featured_media":854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ban-hang"],"_links":{"self":[{"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/posts\/853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/comments?post=853"}],"version-history":[{"count":0,"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/posts\/853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/media\/854"}],"wp:attachment":[{"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/media?parent=853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/categories?post=853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/tags?post=853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}