{"id":850,"date":"2025-02-11T11:24:18","date_gmt":"2025-02-11T04:24:18","guid":{"rendered":"https:\/\/apusplatform.com\/?p=850"},"modified":"2025-02-11T11:24:18","modified_gmt":"2025-02-11T04:24:18","slug":"tuyen-ban-hang-la-gi-cach-chia-tuyen-ban-hang-hieu-qua","status":"publish","type":"post","link":"https:\/\/apusplatform.com\/en\/2025\/02\/tuyen-ban-hang-la-gi-cach-chia-tuyen-ban-hang-hieu-qua\/","title":{"rendered":"Tuy\u1ebfn B\u00e1n H\u00e0ng L\u00e0 G\u00ec? C\u00e1ch Chia Tuy\u1ebfn B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"

Tuy\u1ebfn b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c trong ng\u00e0nh b\u00e1n h\u00e0ng (Sales), \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi nh\u1eefng ai \u0111\u00e3 c\u00f3 nhi\u1ec1u n\u0103m kinh nghi\u1ec7m. Tuy nhi\u00ean, \u0111\u1ec3 hi\u1ec3u r\u00f5 b\u1ea3n ch\u1ea5t c\u1ee7a tuy\u1ebfn b\u00e1n h\u00e0ng c\u0169ng nh\u01b0 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a ch\u00fang nh\u1eb1m th\u00fac \u0111\u1ea9y doanh s\u1ed1 th\u00ec kh\u00f4ng ph\u1ea3i ai c\u0169ng l\u00e0m \u0111\u01b0\u1ee3c. H\u00e3y c\u00f9ng APUS <\/strong> kh\u00e1m ph\u00e1 chi ti\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

Tuy\u1ebfn b\u00e1n h\u00e0ng trong doanh nghi\u1ec7p l\u00e0 g\u00ec? <\/strong><\/h3>\n

Tuy\u1ebfn b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng bao g\u1ed3m c\u00e1c chi nh\u00e1nh, c\u01a1 s\u1edf, \u0111\u1ea1i l\u00fd v\u00e0 c\u1eeda h\u00e0ng ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. H\u1ec7 th\u1ed1ng n\u00e0y gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng v\u00e0 \u0111\u00e1nh gi\u00e1 doanh thu m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n

V\u00ed d\u1ee5, tuy\u1ebfn b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty s\u1eefa Vinamilk t\u1ea1i Vi\u1ec7t Nam c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n

    \n
  • V\u0103n ph\u00f2ng \u0111\u1ea1i di\u1ec7n.<\/li>\n
  • C\u00e1c c\u1eeda h\u00e0ng Vinamilk Dairy Stores.<\/li>\n
  • \u0110\u1ea1i l\u00fd l\u1edbn nh\u01b0 Co.opmart, Big C, Vinmart, Lotte Mart\u2026<\/li>\n
  • C\u00e1c c\u1eeda h\u00e0ng ph\u00e2n ph\u1ed1i \u1ee7y quy\u1ec1n.<\/li>\n<\/ul>\n

    T\u1ea1i m\u1ed7i \u0111i\u1ec3m b\u00e1n h\u00e0ng, th\u01b0\u1eddng s\u1ebd c\u00f3 m\u1ed9t ho\u1eb7c hai nh\u00e2n vi\u00ean ph\u1ee5 tr\u00e1ch nhi\u1ec7m v\u1ee5 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, b\u00e1n h\u00e0ng v\u00e0 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng nh\u00e2n vi\u00ean n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o c\u00f9ng m\u1ed9t nh\u00f3m (team), v\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng s\u1ebd th\u01b0\u1eddng xuy\u00ean gh\u00e9 th\u0103m c\u00e1c c\u1eeda h\u00e0ng, \u0111\u1ea1i l\u00fd \u0111\u1ec3 ki\u1ec3m tra, gi\u00e1m s\u00e1t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n

    C\u00f4ng vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng t\u1ea1i m\u1ed7i \u0111\u1ecba \u0111i\u1ec3m bao g\u1ed3m:<\/p>\n

      \n
    • Ki\u1ec3m tra t\u00e1c phong v\u00e0 h\u00ecnh \u1ea3nh t\u1ea1i \u0111i\u1ec3m b\u00e1n.<\/li>\n
    • Theo d\u00f5i s\u1ed1 l\u01b0\u1ee3ng b\u00e1n h\u00e0ng v\u00e0 doanh thu.<\/li>\n
    • \u0110\u00e1nh gi\u00e1 t\u00ecnh tr\u1ea1ng c\u00e1c \u0111\u01a1n h\u00e0ng c\u0169 v\u00e0 m\u1edbi.<\/li>\n
    • Ghi nh\u1eadn ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\n
    • Ki\u1ec3m tra ki\u1ebfn th\u1ee9c s\u1ea3n ph\u1ea9m v\u00e0 k\u1ef9 n\u0103ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a nh\u00e2n vi\u00ean.<\/li>\n<\/ul>\n

      T\u1ea5t c\u1ea3 th\u00f4ng tin tr\u00ean s\u1ebd \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p l\u1ea1i th\u00e0nh b\u00e1o c\u00e1o trong ph\u1ea7n m\u1ec1m CRM & DMS t\u00edch h\u1ee3p 2 trong 1 c\u1ee7a APUS <\/strong>, sau \u0111\u00f3 g\u1eedi \u0111\u1ebfn ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ea5p cao h\u01a1n, th\u01b0\u1eddng l\u00e0 qu\u1ea3n l\u00fd khu v\u1ef1c.<\/p>\n

      T\u1ea7m quan tr\u1ecdng c\u1ee7a tuy\u1ebfn b\u00e1n h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p <\/strong><\/h3>\n

      Tuy\u1ebfn b\u00e1n h\u00e0ng \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u00fd do ch\u00ednh:<\/p>\n

      1. C\u1ea7u n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng <\/strong><\/h4>\n

      Tuy\u1ebfn b\u00e1n h\u00e0ng l\u00e0 k\u00eanh tr\u1ef1c ti\u1ebfp k\u1ebft n\u1ed1i doanh nghi\u1ec7p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Th\u00f4ng qua c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3:<\/p>\n

        \n
      • Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng.<\/li>\n
      • Gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng k\u1ecbp th\u1eddi.<\/li>\n
      • Thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n

        2. Qu\u1ea3n l\u00fd v\u00e0 ki\u1ec3m so\u00e1t ho\u1ea1t \u0111\u1ed9ng kinh doanh <\/strong><\/h4>\n

        H\u1ec7 th\u1ed1ng tuy\u1ebfn b\u00e1n h\u00e0ng gi\u00fap doanh nghi\u1ec7p theo d\u00f5i ch\u1eb7t ch\u1ebd c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, bao g\u1ed3m:<\/p>\n

          \n
        • S\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a b\u00e1n ra.<\/li>\n
        • Doanh thu t\u1eebng c\u1eeda h\u00e0ng ho\u1eb7c \u0111\u1ea1i l\u00fd.<\/li>\n
        • T\u00ecnh tr\u1ea1ng c\u00e1c \u0111\u01a1n h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 trong t\u01b0\u01a1ng lai.<\/li>\n<\/ul>\n

          Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng, d\u1ef1 b\u00e1o nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

          3. X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi \u0111\u1ed1i t\u00e1c <\/strong><\/h4>\n

          Tuy\u1ebfn b\u00e1n h\u00e0ng c\u00f2n gi\u00fap doanh nghi\u1ec7p duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c kinh doanh nh\u01b0 \u0111\u1ea1i l\u00fd, c\u1eeda h\u00e0ng ph\u00e2n ph\u1ed1i \u1ee7y quy\u1ec1n. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch:<\/p>\n

            \n
          • M\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i.<\/li>\n
          • T\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n
          • N\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/li>\n<\/ul>\n

            V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 hi\u1ec7n \u0111\u1ea1i nh\u01b0 APUS <\/strong>, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a tuy\u1ebfn b\u00e1n h\u00e0ng, t\u1eeb \u0111\u00f3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n

            \n

            Ph\u00e2n bi\u1ec7t c\u00e1c tuy\u1ebfn b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn <\/strong><\/p>\n

            1. Tuy\u1ebfn kh\u00f4ng gi\u1edbi h\u1ea1n <\/strong><\/h3>\n

            Tuy\u1ebfn kh\u00f4ng gi\u1edbi h\u1ea1n l\u00e0 lo\u1ea1i tuy\u1ebfn m\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 ki\u1ec3m tra b\u1ea5t k\u1ef3 kh\u00e1ch h\u00e0ng n\u00e0o v\u00e0o b\u1ea5t k\u1ef3 ng\u00e0y n\u00e0o trong tu\u1ea7n. S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng hi\u1ec3n th\u1ecb kh\u00f4ng thay \u0111\u1ed5i theo ng\u00e0y, v\u00e0 vi\u1ec7c nh\u00e2n vi\u00ean \u0111\u1ebfn ki\u1ec3m tra b\u1ea5t k\u1ef3 kh\u00e1ch h\u00e0ng n\u00e0o c\u0169ng \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 \u0111\u00fang tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i s\u1ef1 linh ho\u1ea1t cho nh\u00e2n vi\u00ean, gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a l\u1ecbch tr\u00ecnh l\u00e0m vi\u1ec7c m\u00e0 kh\u00f4ng b\u1ecb r\u00e0ng bu\u1ed9c b\u1edfi ng\u00e0y c\u1ee5 th\u1ec3.<\/p>\n

            2. Tuy\u1ebfn th\u1ee9 <\/strong><\/h3>\n

            Tuy\u1ebfn th\u1ee9 \u0111\u01b0\u1ee3c ph\u00e2n chia theo c\u00e1c ng\u00e0y trong tu\u1ea7n. Khi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng l\u00e0m vi\u1ec7c v\u00e0o m\u1ed9t ng\u00e0y c\u1ee5 th\u1ec3, h\u1ec7 th\u1ed1ng s\u1ebd \u01b0u ti\u00ean hi\u1ec3n th\u1ecb c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh s\u1eb5n cho ng\u00e0y \u0111\u00f3. Vi\u1ec7c nh\u00e2n vi\u00ean ki\u1ec3m tra c\u00e1c kh\u00e1ch h\u00e0ng n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 \u0111\u00fang tuy\u1ebfn. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu nh\u00e2n vi\u00ean ki\u1ec3m tra c\u00e1c kh\u00e1ch h\u00e0ng thu\u1ed9c tuy\u1ebfn c\u1ee7a ng\u00e0y kh\u00e1c, \u0111i\u1ec1u n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 ngo\u1ea1i tuy\u1ebfn.<\/p>\n

            Lo\u1ea1i tuy\u1ebfn n\u00e0y gi\u00fap t\u1ed1i \u01b0u h\u00f3a l\u1ed9 tr\u00ecnh l\u00e0m vi\u1ec7c, t\u1ed5 ch\u1ee9c c\u00f4ng vi\u1ec7c m\u1ed9t c\u00e1ch khoa h\u1ecdc v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110\u1ed3ng th\u1eddi, n\u00f3 c\u0169ng h\u1ed7 tr\u1ee3 d\u1ec5 d\u00e0ng theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean d\u1ef1a tr\u00ean c\u00e1c tuy\u1ebfn \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e2n chia.<\/p>\n

            <\/div>\n

            Nh\u1eefng quy t\u1eafc c\u1ea7n nh\u1edb \u0111\u1ec3 chia tuy\u1ebfn b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 <\/strong><\/h3>\n

            \u0110\u1ebfn \u0111\u00e2y, b\u1ea1n \u0111\u1ecdc \u0111\u00e3 c\u00f3 c\u00e1i nh\u00ecn c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 kh\u00e1i ni\u1ec7m tuy\u1ebfn b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd tuy\u1ebfn b\u00e1n h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc quan tr\u1ecdng \u0111\u1ec3 chia tuy\u1ebfn b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3:<\/p>\n

            Quy t\u1eafc th\u1ee9 nh\u1ea5t: \u0110i\u1ec1u tra th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u kh\u00e1ch h\u00e0ng <\/strong><\/h4>\n

            Ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00fd c\u1ea5p cao \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c ph\u00e2n chia tuy\u1ebfn b\u00e1n h\u00e0ng. \u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y ch\u00ednh x\u00e1c, h\u1ecd c\u1ea7n d\u00e0nh th\u1eddi gian \u0111i\u1ec1u tra th\u1ecb tr\u01b0\u1eddng, ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 n\u1eafm b\u1eaft \u0111\u1eb7c \u0111i\u1ec3m, nhu c\u1ea7u v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c theo d\u00f5i s\u00e1t sao ho\u1ea1t \u0111\u1ed9ng v\u00e0 s\u1ed1 li\u1ec7u doanh thu c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. T\u1eeb nh\u1eefng d\u1eef li\u1ec7u n\u00e0y, ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 nh\u00e2n l\u1ef1c cho c\u00e1c c\u01a1 s\u1edf v\u00e0 c\u1eeda h\u00e0ng m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd.<\/p>\n

            Quy t\u1eafc th\u1ee9 hai: B\u00e1o c\u00e1o chi ti\u1ebft v\u00e0 \u0111\u1ecbnh k\u1ef3 <\/strong><\/h4>\n

            C\u00e1c ti\u00eau ch\u00ed nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, m\u1ee9c \u0111\u1ed9 ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m, t\u1ea7n su\u1ea5t gh\u00e9 th\u0103m c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o chi ti\u1ebft v\u00e0 \u0111\u1ecbnh k\u1ef3. Ng\u01b0\u1eddi qu\u1ea3n l\u00fd s\u1ebd d\u1ef1a v\u00e0o nh\u1eefng b\u00e1o c\u00e1o n\u00e0y \u0111\u1ec3 ph\u00e2n chia tuy\u1ebfn b\u00e1n h\u00e0ng v\u00e0 quy\u1ebft \u0111\u1ecbnh t\u1ea7n su\u1ea5t gh\u00e9 th\u0103m c\u1ee7a m\u00ecnh t\u1ea1i c\u00e1c \u0111i\u1ec3m b\u00e1n.<\/p>\n

            Quy t\u1eafc th\u1ee9 ba: \u0110\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c nh\u00e2n vi\u00ean <\/strong><\/h4>\n

            Ph\u1ea9m ch\u1ea5t v\u00e0 n\u0103ng l\u1ef1c c\u1ee7a tr\u01b0\u1edfng nh\u00f3m b\u00e1n h\u00e0ng \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn vi\u1ec7c ph\u00e2n chia tuy\u1ebfn b\u00e1n h\u00e0ng. Ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u1ea7n quan t\u00e2m \u0111\u1ebfn th\u1eddi gian v\u00e0 t\u1ea7n su\u1ea5t gh\u00e9 th\u0103m t\u1eebng \u0111i\u1ec3m b\u00e1n \u0111\u1ec3 ph\u00e2n tuy\u1ebfn m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. Nh\u1eefng \u0111i\u1ec3m b\u00e1n h\u00e0ng \u01b0u ti\u00ean n\u00ean \u0111\u01b0\u1ee3c gh\u00e9 th\u0103m th\u01b0\u1eddng xuy\u00ean h\u01a1n b\u1edfi nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u00f3 n\u0103ng l\u1ef1c \u0111\u1ec3 t\u1eadp trung ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n

            Quy t\u1eafc th\u1ee9 t\u01b0: C\u1eadp nh\u1eadt th\u00f4ng tin li\u00ean t\u1ee5c <\/strong><\/h4>\n

            Vi\u1ec7c t\u00e1i \u0111\u1ecbnh tuy\u1ebfn b\u00e1n h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u01b0\u1eddng xuy\u00ean. Th\u00f4ng tin v\u00e0 d\u1eef li\u1ec7u t\u1eeb c\u00e1c \u0111i\u1ec3m b\u00e1n ph\u1ea3i \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt li\u00ean t\u1ee5c \u0111\u1ec3 ph\u1ea3n \u00e1nh t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf. Ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ea7n d\u1ef1a v\u00e0o nh\u1eefng th\u00f4ng tin n\u00e0y \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p nh\u1eb1m \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n

            Quy t\u1eafc th\u1ee9 n\u0103m: \u0110i\u1ec1u ch\u1ec9nh theo th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng <\/strong><\/h4>\n

            Th\u1ecb tr\u01b0\u1eddng lu\u00f4n thay \u0111\u1ed5i, v\u00ec v\u1eady vi\u1ec7c t\u00e1i \u0111\u1ecbnh tuy\u1ebfn b\u00e1n h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec1u \u0111\u1eb7n. Qu\u1ea3n l\u00fd v\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ea7n d\u1ef1a v\u00e0o d\u1eef li\u1ec7u th\u1ef1c t\u1ebf \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p, \u0111\u1ea3m b\u1ea3o tuy\u1ebfn b\u00e1n h\u00e0ng lu\u00f4n mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a.<\/p>\n

            <\/div>\n

            Gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u tuy\u1ebfn b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p <\/strong><\/h3>\n

            T\u1ed1i \u01b0u h\u00f3a tuy\u1ebfn b\u00e1n h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3:<\/p>\n

            1. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng <\/strong><\/h4>\n

            S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM nh\u01b0 APUS <\/strong> \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi mua s\u1eafm, nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1c tuy\u1ebfn b\u00e1n h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u1eadp trung v\u00e0o khu v\u1ef1c c\u00f3 nhu c\u1ea7u cao.<\/p>\n

            2. T\u1ed1i \u01b0u h\u00f3a l\u1ecbch tr\u00ecnh v\u00e0 l\u1ed9 tr\u00ecnh \u0111i tuy\u1ebfn <\/strong><\/h4>\n

            S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 l\u1eadp l\u1ed9 tr\u00ecnh th\u00f4ng minh \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u1ecbch tr\u00ecnh c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m th\u1eddi gian di chuy\u1ec3n, ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n

            3. Ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c h\u1ee3p l\u00fd <\/strong><\/h4>\n

            \u0110\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi k\u1ef9 n\u0103ng v\u00e0 chuy\u00ean m\u00f4n c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng ch\u1ed1t \u0111\u01a1n h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng t\u1ed5ng th\u1ec3.<\/p>\n

            4. S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng <\/strong><\/h4>\n

            Cung c\u1ea5p cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u1edbi \u1ee9ng d\u1ee5ng b\u00e1n h\u00e0ng t\u00edch h\u1ee3p. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p h\u1ecd c\u1eadp nh\u1eadt th\u00f4ng tin kh\u00e1ch h\u00e0ng, ki\u1ec3m tra t\u1ed3n kho v\u00e0 x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng ngay t\u1ea1i ch\u1ed7, gi\u00fap c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 v\u00e0 t\u1ed1c \u0111\u1ed9 ph\u1ea3n h\u1ed3i.<\/p>\n

            5. \u0110\u00e0o t\u1ea1o li\u00ean t\u1ee5c v\u00e0 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng <\/strong><\/h4>\n

            \u0110\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o li\u00ean t\u1ee5c v\u1ec1 k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n v\u00e0 qu\u1ea3n l\u00fd th\u1eddi gian. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd t\u1ef1 tin v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n trong vi\u1ec7c th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5.<\/p>\n

            6. Theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh li\u00ean t\u1ee5c <\/strong><\/h4>\n

            S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 b\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c tuy\u1ebfn b\u00e1n h\u00e0ng. \u0110i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tuy\u1ebfn b\u00e1n h\u00e0ng lu\u00f4n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a.<\/p>\n

            7. \u1ee8ng d\u1ee5ng AI v\u00e0 Machine Learning <\/strong><\/h4>\n

            S\u1eed d\u1ee5ng AI v\u00e0 Machine Learning \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1c tuy\u1ebfn b\u00e1n h\u00e0ng t\u1ed1i \u01b0u. C\u00e1c m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1eabu h\u00e0nh vi mua s\u1eafm v\u00e0 g\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

            Tr\u00ean \u0111\u00e2y l\u00e0 to\u00e0n b\u1ed9 th\u00f4ng tin chi ti\u1ebft v\u1ec1 tuy\u1ebfn b\u00e1n h\u00e0ng v\u00e0 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a ch\u00fang. H\u00e3y theo d\u00f5i APUS <\/strong> \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00eam nhi\u1ec1u th\u00f4ng tin, t\u00e0i li\u1ec7u h\u1eefu \u00edch v\u1ec1 marketing v\u00e0 sales m\u1ed7i ng\u00e0y!<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

            Tuy\u1ebfn b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c trong ng\u00e0nh b\u00e1n h\u00e0ng (Sales), \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi nh\u1eefng ai \u0111\u00e3 c\u00f3 nhi\u1ec1u n\u0103m kinh nghi\u1ec7m. Tuy nhi\u00ean, \u0111\u1ec3 hi\u1ec3u r\u00f5 b\u1ea3n ch\u1ea5t c\u1ee7a tuy\u1ebfn b\u00e1n h\u00e0ng c\u0169ng nh\u01b0 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a ch\u00fang nh\u1eb1m…<\/p>","protected":false},"author":1,"featured_media":851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ban-hang"],"_links":{"self":[{"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/posts\/850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/comments?post=850"}],"version-history":[{"count":0,"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/posts\/850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/media\/851"}],"wp:attachment":[{"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/media?parent=850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/categories?post=850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/tags?post=850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}