{"id":835,"date":"2025-02-11T10:21:41","date_gmt":"2025-02-11T03:21:41","guid":{"rendered":"https:\/\/apusplatform.com\/?p=835"},"modified":"2025-02-11T10:21:41","modified_gmt":"2025-02-11T03:21:41","slug":"tu-duy-nguoc-trong-kinh-doanh-doi-huong-de-tao-nen-thanh-cong-dot-pha","status":"publish","type":"post","link":"https:\/\/apusplatform.com\/en\/2025\/02\/tu-duy-nguoc-trong-kinh-doanh-doi-huong-de-tao-nen-thanh-cong-dot-pha\/","title":{"rendered":"T\u01b0 Duy Ng\u01b0\u1ee3c Trong Kinh Doanh \u2013 \u0110\u1ed5i H\u01b0\u1edbng \u0110\u1ec3 T\u1ea1o N\u00ean Th\u00e0nh C\u00f4ng \u0110\u1ed9t Ph\u00e1"},"content":{"rendered":"<h4><strong data-spm-anchor-id=\"5aebb161.2ef5001f.0.i52.2f2cc921QkvcAK\">1. T\u01b0 duy ng\u01b0\u1ee3c l\u00e0 g\u00ec? <\/strong><\/h4>\n<p>T\u01b0 duy ng\u01b0\u1ee3c (Reverse Thinking) l\u00e0 ph\u01b0\u01a1ng ph\u00e1p suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng kh\u00e1c bi\u1ec7t ho\u1eb7c ho\u00e0n to\u00e0n ng\u01b0\u1ee3c l\u1ea1i so v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn truy\u1ec1n th\u1ed1ng, nh\u1eb1m t\u00ecm ra nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o ho\u1eb7c gi\u1ea3i ph\u00e1p \u0111\u1ed9c \u0111\u00e1o cho c\u00e1c v\u1ea5n \u0111\u1ec1. Thay v\u00ec tu\u00e2n theo l\u1ed1i m\u00f2n th\u00f4ng th\u01b0\u1eddng, t\u01b0 duy ng\u01b0\u1ee3c y\u00eau c\u1ea7u ch\u00fang ta xem x\u00e9t v\u1ea5n \u0111\u1ec1 t\u1eeb g\u00f3c \u0111\u1ed9 m\u1edbi, \u0111\u1ea3o ng\u01b0\u1ee3c c\u00e1c gi\u1ea3 \u0111\u1ecbnh, ho\u1eb7c th\u1eed nghi\u1ec7m nh\u1eefng h\u01b0\u1edbng \u0111i ch\u01b0a t\u1eebng \u0111\u01b0\u1ee3c khai th\u00e1c.<\/p>\n<p>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t ra trong qu\u00e1 tr\u00ecnh \u00e1p d\u1ee5ng t\u01b0 duy ng\u01b0\u1ee3c bao g\u1ed3m:<\/p>\n<ul>\n<li>\u201c\u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu ch\u00fang ta l\u00e0m ng\u01b0\u1ee3c l\u1ea1i quy tr\u00ecnh hi\u1ec7n t\u1ea1i?\u201d<\/li>\n<li>\u201cN\u1ebfu ph\u00e1 v\u1ee1 c\u00e1c quy t\u1eafc c\u0169, ch\u00fang ta c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 \u0111i\u1ec1u g\u00ec m\u1edbi m\u1ebb?\u201d<\/li>\n<li>\u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebfn \u0111i\u1ec3m y\u1ebfu th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh?\u201d<\/li>\n<\/ul>\n<h4><strong>2. Vai tr\u00f2 c\u1ee7a t\u01b0 duy ng\u01b0\u1ee3c trong kinh doanh <\/strong><\/h4>\n<p>Trong m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111\u1ea7y c\u1ea1nh tranh v\u00e0 bi\u1ebfn \u0111\u1ed9ng, t\u01b0 duy ng\u01b0\u1ee3c \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9t ph\u00e1. \u0110\u00e2y l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o, th\u00e1ch th\u1ee9c c\u00e1c khu\u00f4n m\u1eabu v\u00e0 quy t\u1eafc truy\u1ec1n th\u1ed1ng, nh\u1eb1m t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i kinh doanh m\u1edbi v\u00e0 x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.<\/p>\n<p>Thay v\u00ec \u0111i theo con \u0111\u01b0\u1eddng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh s\u1eb5n, doanh nghi\u1ec7p \u00e1p d\u1ee5ng t\u01b0 duy ng\u01b0\u1ee3c s\u1ebd ch\u1ee7 \u0111\u1ed9ng \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 nh\u1eefng \u0111i\u1ec1u v\u1ed1n \u0111\u01b0\u1ee3c coi l\u00e0 &#8220;ch\u00e2n l\u00fd&#8221; trong ng\u00e0nh. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap h\u1ecd th\u00edch nghi nhanh ch\u00f3ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n m\u1edf ra nh\u1eefng h\u01b0\u1edbng \u0111i ch\u01b0a t\u1eebng c\u00f3, t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n<p>C\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u nh\u01b0 <strong>Airbnb <\/strong>, <strong>Apple <\/strong>, <strong>Netflix <\/strong> hay <strong>Tesla <\/strong> ch\u00ednh l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho s\u1ee9c m\u1ea1nh c\u1ee7a t\u01b0 duy ng\u01b0\u1ee3c. B\u1eb1ng c\u00e1ch th\u00e1ch th\u1ee9c c\u00e1c quy t\u1eafc c\u0169 v\u00e0 t\u1ea1o ra nh\u1eefng xu h\u01b0\u1edbng m\u1edbi, h\u1ecd kh\u00f4ng ch\u1ec9 \u0111\u1ecbnh h\u00ecnh l\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n bu\u1ed9c c\u00e1c \u0111\u1ed1i th\u1ee7 ph\u1ea3i thay \u0111\u1ed5i \u0111\u1ec3 b\u1eaft k\u1ecbp. Nh\u1edd \u0111\u00f3, nh\u1eefng doanh nghi\u1ec7p n\u00e0y kh\u00f4ng ch\u1ec9 thu h\u00fat kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong ng\u00e0nh.<\/p>\n<p data-spm-anchor-id=\"5aebb161.2ef5001f.0.i53.2f2cc921QkvcAK\">T\u01b0 duy ng\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 s\u00e1ng t\u1ea1o m\u00e0 c\u00f2n l\u00e0 ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c, t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay.<\/p>\n<div class=\"chat-assistant markdown-prose  w-full min-w-full svelte-uurc6z\">\n<div class=\"\">\n<div id=\"response-content-container\" class=\"relative w-full flex flex-col\">\n<div>\n<h3><strong>II. 5 C\u00e1ch Ti\u1ebfp C\u1eadn T\u01b0 Duy Ng\u01b0\u1ee3c Trong Kinh Doanh <\/strong><\/h3>\n<p>T\u01b0 duy ng\u01b0\u1ee3c \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u00e1 v\u1ee1 c\u00e1c quy chu\u1ea9n th\u00f4ng th\u01b0\u1eddng v\u00e0 \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi tr\u00e1i chi\u1ec1u \u0111\u1ec3 kh\u00e1m ph\u00e1 nh\u1eefng h\u01b0\u1edbng \u0111i m\u1edbi, s\u00e1ng t\u1ea1o. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 c\u00e1ch ti\u1ebfp c\u1eadn n\u1ed5i b\u1eadt c\u1ee7a t\u01b0 duy ng\u01b0\u1ee3c trong kinh doanh:<\/p>\n<h4><strong>1. Ph\u00e1 v\u1ee1 l\u1ed1i m\u00f2n trong suy ngh\u0129 kinh doanh <\/strong><\/h4>\n<p>T\u01b0 duy ng\u01b0\u1ee3c khuy\u1ebfn kh\u00edch tho\u00e1t kh\u1ecfi nh\u1eefng gi\u1ea3 \u0111\u1ecbnh quen thu\u1ed9c v\u1ec1 kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ea3n ph\u1ea9m. Thay v\u00ec tu\u00e2n theo c\u00e1c khu\u00f4n m\u1eabu truy\u1ec1n th\u1ed1ng, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ea7n d\u00e1m \u0111\u1eb7t c\u00e2u h\u1ecfi: \u201c\u0110i\u1ec1u g\u00ec x\u1ea3y ra n\u1ebfu ch\u00fang ta l\u00e0m kh\u00e1c \u0111i?\u201d ho\u1eb7c \u201cL\u00e0m ng\u01b0\u1ee3c l\u1ea1i th\u00ec sao?\u201d<\/p>\n<p>M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 <strong>Airbnb <\/strong>, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2008 b\u1edfi Brian Chesky, Joe Gebbia v\u00e0 Nathan Blecharczyk. Thay v\u00ec x\u00e2y d\u1ef1ng chu\u1ed7i kh\u00e1ch s\u1ea1n nh\u01b0 c\u00e1c \u0111\u1ed1i th\u1ee7 truy\u1ec1n th\u1ed1ng, h\u1ecd \u0111\u00e3 \u0111\u1eb7t c\u00e2u h\u1ecfi: \u201cS\u1ebd ra sao n\u1ebfu chia s\u1ebb ph\u00f2ng \u0111\u1ec3 gi\u1ea3m chi ph\u00ed l\u01b0u tr\u00fa?\u201d T\u1eeb \u00fd t\u01b0\u1edfng n\u00e0y, h\u1ecd \u0111\u00e3 t\u1ea1o ra m\u1ed9t n\u1ec1n t\u1ea3ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng ch\u00ednh ng\u00f4i nh\u00e0 c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u l\u01b0u tr\u00fa c\u1ee7a kh\u00e1ch du l\u1ecbch.<\/p>\n<p>K\u1ebft qu\u1ea3 l\u00e0 sau 16 n\u0103m, Airbnb \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng ty du l\u1ecbch tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. Theo Statista, t\u1ed5ng doanh thu c\u1ee7a Airbnb \u0111\u1ea1t <strong>9,92 t\u1ef7 USD <\/strong> v\u00e0o n\u0103m 2023, t\u0103ng 18% so v\u1edbi n\u0103m 2022. Kh\u00f4ng ch\u1ec9 thay \u0111\u1ed5i ng\u00e0nh kh\u00e1ch s\u1ea1n, Airbnb c\u00f2n th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n kinh t\u1ebf chia s\u1ebb trong l\u0129nh v\u1ef1c du l\u1ecbch.<\/p>\n<h4><strong>2. Kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m, nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng chi\u1ec1u \u00fd <\/strong><\/h4>\n<p>Thay v\u00ec \u0111\u00e1p \u1ee9ng m\u1ecdi y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u00f4i khi doanh nghi\u1ec7p c\u1ea7n h\u01b0\u1edbng h\u1ecd \u0111\u1ebfn nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u h\u01a1n. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, t\u1eeb \u0111\u00f3 gia t\u0103ng l\u00f2ng trung th\u00e0nh v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng.<\/p>\n<p>H\u00e3ng h\u00e0ng kh\u00f4ng <strong>Southwest Airlines <\/strong> l\u00e0 m\u1ed9t v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u. M\u1eb7c d\u00f9 nhi\u1ec1u kh\u00e1ch h\u00e0ng mong mu\u1ed1n c\u00f3 ch\u1ed7 ng\u1ed3i ch\u1ec9 \u0111\u1ecbnh tr\u01b0\u1edbc, Southwest ki\u00ean quy\u1ebft t\u1eeb ch\u1ed1i cung c\u1ea5p d\u1ecbch v\u1ee5 n\u00e0y. H\u1ecd c\u0169ng kh\u00f4ng \u0111\u1ea7u t\u01b0 v\u00e0o gh\u1ebf h\u1ea1ng nh\u1ea5t hay b\u1eefa \u0103n cao c\u1ea5p \u2013 nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 c\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng kh\u00e1c coi l\u00e0 &#8220;xa x\u1ec9&#8221;.<\/p>\n<p>Ch\u00ednh s\u00e1ch n\u00e0y gi\u00fap h\u00e3ng t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh l\u00ean m\u00e1y bay, gi\u1eef chi ph\u00ed th\u1ea5p v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1ec1 gi\u00e1 c\u1ea3. K\u1ebft qu\u1ea3 l\u00e0, Southwest tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng h\u00e3ng h\u00e0ng kh\u00f4ng gi\u00e1 r\u1ebb h\u00e0ng \u0111\u1ea7u t\u1ea1i M\u1ef9, s\u1edf h\u1eefu s\u1ed1 l\u01b0\u1ee3ng m\u00e1y bay l\u1edbn th\u1ee9 ba th\u1ebf gi\u1edbi.<\/p>\n<h4><strong>3. T\u0103ng tr\u1ea3i nghi\u1ec7m thay v\u00ec t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn ngay l\u1eadp t\u1ee9c <\/strong><\/h4>\n<p>Thay v\u00ec t\u1eadp trung v\u00e0o l\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n, t\u01b0 duy ng\u01b0\u1ee3c trong kinh doanh khuy\u1ebfn kh\u00edch doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i. Khi kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o, l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd s\u1ebd t\u1ef1 nhi\u00ean mang l\u1ea1i l\u1ee3i nhu\u1eadn b\u1ec1n v\u1eefng.<\/p>\n<p>V\u00ed d\u1ee5, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang cao c\u1ea5p ho\u1eb7c d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111\u00e3 th\u00e0nh c\u00f4ng b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 thay v\u00ec ch\u1ea1y \u0111ua v\u1ec1 gi\u00e1 c\u1ea3. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap h\u1ecd x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<h4><strong>4. T\u1ea1o ra s\u1ea3n ph\u1ea9m r\u1ed3i m\u1edbi t\u1ea1o ra th\u1ecb tr\u01b0\u1eddng <\/strong><\/h4>\n<p>T\u01b0 duy ng\u01b0\u1ee3c \u0111\u00f4i khi \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p nh\u00ecn xa h\u01a1n nhu c\u1ea7u hi\u1ec7n t\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u1eadm ch\u00ed t\u1ea1o ra nhu c\u1ea7u m\u1edbi. \u0110\u00e2y l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn ph\u1ed5 bi\u1ebfn trong c\u00e1c ng\u00e0nh c\u00f4ng ngh\u1ec7 v\u00e0 s\u00e1ng t\u1ea1o.<\/p>\n<p><strong>Apple <\/strong> l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho chi\u1ebfn l\u01b0\u1ee3c n\u00e0y. Steve Jobs t\u1eebng tin r\u1eb1ng kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng bi\u1ebft h\u1ecd c\u1ea7n g\u00ec cho \u0111\u1ebfn khi h\u1ecd \u0111\u01b0\u1ee3c th\u1ea5y \u0111i\u1ec1u \u0111\u00f3. Thay v\u00ec l\u1eafng nghe \u00fd ki\u1ebfn th\u1ecb tr\u01b0\u1eddng, Apple t\u1eadp trung ph\u00e1t tri\u1ec3n nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ed9t ph\u00e1 nh\u01b0 iPhone v\u00e0 iPad \u2013 nh\u1eefng thi\u1ebft b\u1ecb m\u00e0 ng\u01b0\u1eddi d\u00f9ng ch\u01b0a t\u1eebng ngh\u0129 \u0111\u1ebfn tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u1ecbnh h\u00ecnh ng\u00e0nh c\u00f4ng nghi\u1ec7p di \u0111\u1ed9ng m\u00e0 c\u00f2n \u0111\u01b0a Apple tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ty gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n<h4><strong>5. Chuy\u1ec3n t\u1eeb \u201cb\u00e1n h\u00e0ng\u201d sang b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1ch kh\u00f4ng b\u00e1n h\u00e0ng <\/strong><\/h4>\n<p>M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p t\u01b0 duy ng\u01b0\u1ee3c th\u00fa v\u1ecb kh\u00e1c l\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng g\u00e2y \u00e1p l\u1ef1c mua h\u00e0ng. Thay v\u00ec th\u00fac \u00e9p doanh s\u1ed1, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng tho\u1ea3i m\u00e1i \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ef1 t\u00ecm hi\u1ec3u v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n<p>N\u0103m 2011, th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang <strong>Patagonia <\/strong> \u0111\u00e3 ph\u00e1t \u0111\u1ed9ng chi\u1ebfn d\u1ecbch g\u00e2y ch\u00fa \u00fd: <strong>\u201cDon\u2019t buy this jacket\u201d <\/strong> (\u0110\u1eebng mua chi\u1ebfc \u00e1o kho\u00e1c n\u00e0y). V\u00e0o d\u1ecbp Black Friday \u2013 th\u1eddi \u0111i\u1ec3m c\u00e1c h\u00e3ng \u0111ua nhau khuy\u1ebfn m\u00e3i \u0111\u1ec3 t\u0103ng doanh s\u1ed1, Patagonia l\u1ea1i khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng kh\u00f4ng mua s\u1ea3n ph\u1ea9m m\u1edbi n\u1ebfu kh\u00f4ng th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft.<\/p>\n<p>Chi\u1ebfn d\u1ecbch n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t m\u00e0 c\u00f2n gi\u00fap Patagonia x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 cao gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Nh\u1edd \u0111\u00f3, Patagonia kh\u00f4ng ch\u1ec9 duy tr\u00ec doanh thu \u1ed5n \u0111\u1ecbnh m\u00e0 c\u00f2n kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong ng\u00e0nh th\u1eddi trang b\u1ec1n v\u1eefng.<\/p>\n<h3><strong>K\u1ebft lu\u1eadn <\/strong><\/h3>\n<p>C\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng trong vi\u1ec7c \u00e1p d\u1ee5ng t\u01b0 duy ng\u01b0\u1ee3c th\u01b0\u1eddng khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed ho\u1eb7c th\u1eed nghi\u1ec7m trong th\u1eddi gian ng\u1eafn m\u00e0 kh\u00f4ng c\u00f3 cam k\u1ebft. \u0110\u1ed3ng th\u1eddi, h\u1ecd lu\u00f4n t\u00ecm c\u00e1ch t\u1ea1o ra gi\u00e1 tr\u1ecb c\u1ed9ng th\u00eam, ch\u1eb3ng h\u1ea1n nh\u01b0 chia s\u1ebb ki\u1ebfn th\u1ee9c, cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111i k\u00e8m ho\u1eb7c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n.<\/p>\n<p>Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong d\u00e0i h\u1ea1n.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"buttons mt-0.5 flex flex-wrap justify-start items-center text-gray-600 dark:text-gray-500 svelte-uurc6z\" data-spm-anchor-id=\"5aebb161.2ef5001f.0.i54.2f2cc921QkvcAK\">\n<div class=\"flex\" aria-label=\"Edit\"><\/div>\n<\/div>\n<div class=\"flex\" aria-label=\"Bad Response\">\n<h3><strong data-spm-anchor-id=\"5aebb161.2ef5001f.0.i58.2f2cc921QkvcAK\">III. 9 Ph\u01b0\u01a1ng Ph\u00e1p T\u01b0 Duy Ng\u01b0\u1ee3c \u0110\u01b0\u1ee3c Nhi\u1ec1u L\u00e3nh \u0110\u1ea1o S\u1eed D\u1ee5ng <\/strong><\/h3>\n<h4><strong>1. \u0110\u1eb7t c\u00e2u h\u1ecfi \u0111\u1ea3o ng\u01b0\u1ee3c <\/strong><\/h4>\n<p>Thay v\u00ec \u0111\u1eb7t c\u00e2u h\u1ecfi theo c\u00e1ch th\u00f4ng th\u01b0\u1eddng, h\u00e3y th\u1eed h\u1ecfi ng\u01b0\u1ee3c l\u1ea1i: \u201cN\u1ebfu ch\u00fang ta l\u00e0m ho\u00e0n to\u00e0n ng\u01b0\u1ee3c l\u1ea1i th\u00ec s\u1ebd ra sao?\u201d \u0111\u1ec3 nh\u00ecn nh\u1eadn v\u1ea5n \u0111\u1ec1 t\u1eeb m\u1ed9t g\u00f3c \u0111\u1ed9 ho\u00e0n to\u00e0n m\u1edbi.<\/p>\n<p><strong>V\u00ed d\u1ee5: <\/strong><\/p>\n<ul>\n<li>Thay v\u00ec h\u1ecfi: \u201cL\u00e0m sao \u0111\u1ec3 t\u0103ng doanh thu?\u201d \u2013 h\u00e3y h\u1ecfi: \u201cL\u00e0m sao \u0111\u1ec3 gi\u1ea3m doanh thu?\u201d<\/li>\n<li>Thay v\u00ec h\u1ecfi: \u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng?\u201d \u2013 h\u00e3y h\u1ecfi: \u201cL\u00fd do n\u00e0o khi\u1ebfn kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf ch\u00fang ta?\u201d<\/li>\n<\/ul>\n<p>M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 C\u00f4ng ty C\u1ed5 ph\u1ea7n APUS. V\u1edbi h\u01a1n 2000 nh\u00e2n vi\u00ean kinh doanh ho\u1ea1t \u0111\u1ed9ng tr\u00ean to\u00e0n qu\u1ed1c, APUS t\u1eebng g\u1eb7p kh\u00f3 kh\u0103n l\u1edbn trong vi\u1ec7c qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 sales. Do \u0111\u1eb7c th\u00f9 kho\u1ea3ng c\u00e1ch \u0111\u1ecba l\u00fd v\u00e0 s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean l\u1edbn, c\u00e1c b\u00e1o c\u00e1o tr\u01b0\u1edbc \u0111\u00e2y th\u01b0\u1eddng thi\u1ebfu ch\u00ednh x\u00e1c, g\u00e2y c\u1ea3n tr\u1edf cho vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh qu\u1ea3n l\u00fd v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p.<\/p>\n<p>Nh\u1eefng c\u00e2u h\u1ecfi \u0111\u1ea3o ng\u01b0\u1ee3c nh\u01b0:<\/p>\n<ul>\n<li>\u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nh\u00e2n vi\u00ean kh\u00f4ng c\u1ea7n b\u00e1o c\u00e1o?\u201d<\/li>\n<li>\u201cL\u00e0m sao \u0111\u1ec3 kh\u00f4ng c\u1ea7n qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean?\u201d<\/li>\n<li>\u201cBao nhi\u00eau doanh nghi\u1ec7p kh\u00f4ng g\u1eb7p t\u00ecnh tr\u1ea1ng gi\u1ed1ng APUS?\u201d<\/li>\n<\/ul>\n<p>\u0111\u00e3 gi\u00fap c\u00f4ng ty nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n th\u00e0nh c\u00f4ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng <strong>APUS CRM <\/strong>.<\/p>\n<p>Hi\u1ec7n nay, <strong>APUS CRM <\/strong> \u0111\u00e3 h\u1ed7 tr\u1ee3 APUS v\u00e0 h\u01a1n 12.000 kh\u00e1ch h\u00e0ng theo d\u00f5i s\u00e1t sao ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed9i ng\u0169 sales, \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c theo th\u1eddi gian th\u1ef1c \u0111\u1ec3 can thi\u1ec7p k\u1ecbp th\u1eddi, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p b\u00e1o c\u00e1o t\u1ef1 \u0111\u1ed9ng \u0111a chi\u1ec1u. Nh\u1edd \u0111\u00f3, nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chu\u1ea9n x\u00e1c m\u00e0 kh\u00f4ng c\u1ea7n th\u00fac \u00e9p nh\u00e2n vi\u00ean l\u00e0m b\u00e1o c\u00e1o th\u1ee7 c\u00f4ng. Ch\u1ec9 c\u1ea7n ng\u1ed3i t\u1ea1i v\u0103n ph\u00f2ng, to\u00e0n b\u1ed9 c\u1ea5p qu\u1ea3n l\u00fd kinh doanh \u0111\u00e3 c\u00f3 th\u1ec3 n\u1eafm b\u1eaft t\u00ecnh h\u00ecnh \u0111\u1ed9i ng\u0169 c\u00e1ch xa h\u00e0ng tr\u0103m c\u00e2y s\u1ed1 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p>\n<p>Nh\u1eefng c\u00e2u h\u1ecfi \u0111\u1ea3o ng\u01b0\u1ee3c c\u1ee7a t\u01b0 duy ng\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p t\u00ecm ra nh\u1eefng y\u1ebfu t\u1ed1 ch\u01b0a t\u1eebng \u0111\u01b0\u1ee3c xem x\u00e9t tr\u01b0\u1edbc \u0111\u00e2y, t\u1eeb \u0111\u00f3 kh\u00e1m ph\u00e1 nguy\u00ean nh\u00e2n c\u1ed1t l\u00f5i v\u00e0 gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o cho v\u1ea5n \u0111\u1ec1.<\/p>\n<h4><strong>2. Ph\u00e1 b\u1ecf gi\u1ea3 \u0111\u1ecbnh truy\u1ec1n th\u1ed1ng <\/strong><\/h4>\n<p>H\u00e3y li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c gi\u1ea3 \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, kh\u00e1ch h\u00e0ng ho\u1eb7c th\u1ecb tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p. Sau \u0111\u00f3, th\u00e1ch th\u1ee9c ho\u1eb7c \u0111\u1ea3o ng\u01b0\u1ee3c t\u1eebng gi\u1ea3 \u0111\u1ecbnh \u0111\u1ec3 t\u00ecm ra c\u00e1c c\u01a1 h\u1ed9i m\u1edbi.<\/p>\n<p><strong>V\u00ed d\u1ee5: <\/strong><\/p>\n<ul>\n<li>Gi\u1ea3 \u0111\u1ecbnh: \u201cKh\u00e1ch h\u00e0ng c\u1ea7n nhi\u1ec1u t\u00ednh n\u0103ng.\u201d \u2192 \u0110\u1ea3o ng\u01b0\u1ee3c: \u201cKh\u00e1ch h\u00e0ng c\u1ea7n \u00edt t\u00ednh n\u0103ng, nh\u01b0ng ph\u1ea3i ch\u1ea5t l\u01b0\u1ee3ng.\u201d<\/li>\n<li>Gi\u1ea3 \u0111\u1ecbnh: \u201cS\u1ea3n ph\u1ea9m c\u1ea7n c\u00f3 m\u1eb7t t\u1ea1i c\u1eeda h\u00e0ng \u0111\u1ec3 b\u00e1n.\u201d \u2192 \u0110\u1ea3o ng\u01b0\u1ee3c: \u201cS\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 ch\u1ec9 \u0111\u01b0\u1ee3c b\u00e1n tr\u1ef1c tuy\u1ebfn.\u201d<\/li>\n<\/ul>\n<p>Vi\u1ec7c ph\u00e1 v\u1ee1 c\u00e1c gi\u1ea3 \u0111\u1ecbnh truy\u1ec1n th\u1ed1ng gi\u00fap doanh nghi\u1ec7p kh\u00e1m ph\u00e1 nh\u1eefng \u00fd t\u01b0\u1edfng kh\u00e1c bi\u1ec7t v\u00e0 khai th\u00e1c ti\u1ec1m n\u0103ng ch\u01b0a \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng.<\/p>\n<h4><strong>3. L\u1eadt ng\u01b0\u1ee3c quy tr\u00ecnh l\u00e0m vi\u1ec7c <\/strong><\/h4>\n<p>Xem x\u00e9t v\u00e0 th\u1ef1c hi\u1ec7n quy tr\u00ecnh l\u00e0m vi\u1ec7c theo h\u01b0\u1edbng ng\u01b0\u1ee3c l\u1ea1i \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a v\u00e0 kh\u00e1m ph\u00e1 c\u00e1c c\u00e1ch l\u00e0m m\u1edbi. N\u1ebfu quy tr\u00ecnh c\u00f3 nhi\u1ec1u b\u01b0\u1edbc ph\u1ee9c t\u1ea1p, h\u00e3y th\u1eed s\u1eafp x\u1ebfp l\u1ea1i ho\u1eb7c lo\u1ea1i b\u1ecf c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed.<\/p>\n<p>D\u01b0\u1edbi s\u1ef1 l\u00e3nh \u0111\u1ea1o c\u1ee7a Elon Musk, <strong>Tesla <\/strong> \u0111\u00e3 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y m\u1ed9t c\u00e1ch xu\u1ea5t s\u1eafc. Thay v\u00ec s\u1ea3n xu\u1ea5t xe tr\u01b0\u1edbc r\u1ed3i m\u1edbi b\u00e1n, Tesla t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9t ph\u00e1 v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1eb7t c\u1ecdc tr\u01b0\u1edbc \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o doanh thu. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap Tesla thu h\u00fat s\u1ef1 ch\u00fa \u00fd l\u1edbn m\u00e0 c\u00f2n t\u1ea1o ra ngu\u1ed3n v\u1ed1n t\u1eeb ch\u00ednh kh\u00e1ch h\u00e0ng, gi\u1ea3m b\u1edbt \u00e1p l\u1ef1c t\u00e0i ch\u00ednh.<\/p>\n<p data-spm-anchor-id=\"5aebb161.2ef5001f.0.i57.2f2cc921QkvcAK\">Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 \u0111\u01b0a Tesla tr\u1edf th\u00e0nh c\u00f4ng ty d\u1eabn \u0111\u1ea7u trong ng\u00e0nh xe \u0111i\u1ec7n v\u1edbi m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o, ti\u00ean ti\u1ebfn. M\u00f4 h\u00ecnh \u0111\u1eb7t tr\u01b0\u1edbc c\u1ee7a Tesla \u0111\u00e3 t\u1ea1o ra m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1edbi m\u1ebb v\u00e0 hi\u1ec7u qu\u1ea3, \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00f4ng ty h\u1ecdc h\u1ecfi v\u00e0 \u00e1p d\u1ee5ng.<\/p>\n<h4><strong data-spm-anchor-id=\"5aebb161.2ef5001f.0.i60.2f2cc921QkvcAK\">4. Th\u1eed nghi\u1ec7m c\u00e1c m\u00f4 h\u00ecnh kinh doanh kh\u00e1c bi\u1ec7t <\/strong><\/h4>\n<p>Thay v\u00ec tu\u00e2n theo m\u00f4 h\u00ecnh kinh doanh truy\u1ec1n th\u1ed1ng, ch\u1ee7 doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c m\u00f4 h\u00ecnh m\u1edbi nh\u01b0: cho thu\u00ea, \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5 (subscription), ho\u1eb7c chia s\u1ebb l\u1ee3i \u00edch (revenue sharing). \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p kh\u00e1m ph\u00e1 nh\u1eefng c\u00e1ch th\u1ee9c s\u00e1ng t\u1ea1o \u0111\u1ec3 cung c\u1ea5p gi\u00e1 tr\u1ecb v\u00e0 m\u1edf r\u1ed9ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng.<\/p>\n<p>V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 <strong>Netflix <\/strong>, m\u1ed9t c\u00f4ng ty kh\u1edfi \u0111\u1ea7u b\u1eb1ng vi\u1ec7c cho thu\u00ea DVD qua \u0111\u01b0\u1eddng b\u01b0u \u0111i\u1ec7n \u2013 m\u1ed9t m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng trong l\u0129nh v\u1ef1c gi\u1ea3i tr\u00ed v\u00e0o cu\u1ed1i nh\u1eefng n\u0103m 1990. Tuy nhi\u00ean, b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng t\u01b0 duy ng\u01b0\u1ee3c, Netflix \u0111\u00e3 chuy\u1ec3n sang cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn v\u00e0 sau \u0111\u00f3 t\u1ef1 s\u1ea3n xu\u1ea5t n\u1ed9i dung thay v\u00ec ti\u1ebfp t\u1ee5c t\u1eadp trung v\u00e0o vi\u1ec7c cho thu\u00ea DVD.<\/p>\n<p>K\u1ebft qu\u1ea3 l\u00e0, sau ba th\u1eadp k\u1ef7, Netflix \u0111\u00e3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng xem phim, l\u00e0m rung chuy\u1ec3n c\u1ea3 ng\u00e0nh c\u00f4ng nghi\u1ec7p truy\u1ec1n h\u00ecnh v\u00e0 \u0111i\u1ec7n \u1ea3nh. S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Netflix trong vi\u1ec7c \u00e1p d\u1ee5ng t\u01b0 duy ng\u01b0\u1ee3c \u0111\u00e3 bu\u1ed9c c\u00e1c c\u00f4ng ty kh\u00e1c ph\u1ea3i chuy\u1ec3n h\u01b0\u1edbng sang ph\u00e1t tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n<h4><strong>5. Nh\u00ecn nh\u1eadn v\u1ea5n \u0111\u1ec1 t\u1eeb g\u00f3c \u0111\u1ed9 b\u00ean ngo\u00e0i <\/strong><\/h4>\n<p>T\u01b0 duy ng\u01b0\u1ee3c trong kinh doanh c\u0169ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng khi doanh nghi\u1ec7p \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan h\u01a1n. \u0110i\u1ec1u n\u00e0y gi\u00fap ph\u00e1t hi\u1ec7n c\u00e1c \u0111i\u1ec3m y\u1ebfu v\u00e0 c\u01a1 h\u1ed9i m\u00e0 n\u1ed9i b\u1ed9 c\u00f3 th\u1ec3 kh\u00f4ng nh\u1eadn ra.<\/p>\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi:<\/p>\n<ul>\n<li>\u201cN\u1ebfu l\u00e0 kh\u00e1ch h\u00e0ng, t\u00f4i s\u1ebd ngh\u0129 g\u00ec v\u1ec1 s\u1ea3n ph\u1ea9m n\u00e0y?\u201d<\/li>\n<li>\u201cN\u1ebfu l\u00e0 \u0111\u1ed1i th\u1ee7, t\u00f4i s\u1ebd \u0111\u00e1nh b\u1ea1i c\u00f4ng ty n\u00e0y nh\u01b0 th\u1ebf n\u00e0o?\u201d<\/li>\n<\/ul>\n<p>C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, <strong>APUS <\/strong> \u0111\u00e3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1ec3 c\u1ea3i thi\u1ec7n quy tr\u00ecnh qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 sales th\u00f4ng qua ph\u1ea7n m\u1ec1m <strong>APUS CRM <\/strong>, gi\u00fap t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\n<h4><strong>6. L\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c ng\u00e0nh ngh\u1ec1 kh\u00e1c <\/strong><\/h4>\n<p>Vi\u1ec7c t\u00ecm hi\u1ec3u c\u00e1ch c\u00e1c ng\u00e0nh ngh\u1ec1 kh\u00e1c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1 c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi l\u1ea1 cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. S\u1ef1 giao thoa gi\u1eefa c\u00e1c ng\u00e0nh ngh\u1ec1 gi\u00fap khai th\u00e1c c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ch\u01b0a t\u1eebng ngh\u0129 t\u1edbi.<\/p>\n<p>V\u00ed d\u1ee5:<\/p>\n<ul>\n<li>M\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb ng\u00e0nh d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n v\u1ec1 c\u00e1ch t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ed9c \u0111\u00e1o.<\/li>\n<li>M\u1ed9t doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1ch qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng t\u1eeb ng\u00e0nh b\u00e1n l\u1ebb \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh.<\/li>\n<\/ul>\n<p>Nh\u1eefng \u00fd t\u01b0\u1edfng t\u1eeb c\u00e1c ng\u00e0nh kh\u00e1c nhau c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u00e1ng k\u1ec3 n\u1ebfu \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng ph\u00f9 h\u1ee3p.<\/p>\n<h4><strong>7. \u0110\u01a1n gi\u1ea3n h\u00f3a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 <\/strong><\/h4>\n<p>T\u01b0 duy ng\u01b0\u1ee3c khuy\u1ebfn kh\u00edch doanh nghi\u1ec7p gi\u1ea3m b\u1edbt c\u00e1c y\u1ebfu t\u1ed1 kh\u00f4ng c\u1ea7n thi\u1ebft v\u00e0 ch\u1ec9 t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. \u0110i\u1ec1u n\u00e0y gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed, t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3 v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. S\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n h\u00f3a tr\u1edf n\u00ean d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n, t\u1eeb \u0111\u00f3 n\u00e2ng cao t\u00ednh c\u1ea1nh tranh.<\/p>\n<p>M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 <strong>Apple <\/strong>, c\u00f4ng ty \u0111\u00e3 \u00e1p d\u1ee5ng t\u01b0 duy ng\u01b0\u1ee3c b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n v\u00e0 lo\u1ea1i b\u1ecf c\u00e1c t\u00ednh n\u0103ng th\u01b0\u1eddng th\u1ea5y \u1edf c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1. Thay v\u00ec c\u1ea1nh tranh b\u1eb1ng c\u00e1ch th\u00eam nhi\u1ec1u t\u00ednh n\u0103ng ph\u1ee9c t\u1ea1p, Apple gi\u1eef cho giao di\u1ec7n v\u00e0 thi\u1ebft k\u1ebf g\u1ecdn g\u00e0ng, d\u1ec5 s\u1eed d\u1ee5ng.<\/p>\n<p>C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Apple kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng, nh\u01b0ng ch\u00fang kh\u00e1c bi\u1ec7t nh\u1edd ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u01b0\u1ee3t tr\u1ed9i. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u00e3 gi\u00fap Apple x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh, s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao cho c\u00e1c s\u1ea3n ph\u1ea9m t\u1ed1i gi\u1ea3n, hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 thi\u1ebft k\u1ebf \u0111\u1ed9c \u0111\u00e1o. C\u00f4ng ty \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n<h4><strong>8. T\u1ea1o m\u00f4i tr\u01b0\u1eddng th\u1eed nghi\u1ec7m v\u00e0 ch\u1ea5p nh\u1eadn r\u1ee7i ro <\/strong><\/h4>\n<p>T\u01b0 duy ng\u01b0\u1ee3c y\u00eau c\u1ea7u s\u1ef1 s\u1eb5n s\u00e0ng th\u1eed nghi\u1ec7m v\u00e0 ch\u1ea5p nh\u1eadn r\u1ee7i ro. Doanh nghi\u1ec7p c\u1ea7n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m, ngay c\u1ea3 khi c\u00f3 kh\u1ea3 n\u0103ng th\u1ea5t b\u1ea1i. \u0110i\u1ec1u n\u00e0y gi\u00fap ph\u00e1t tri\u1ec3n v\u0103n h\u00f3a s\u00e1ng t\u1ea1o, khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ed9t ph\u00e1 m\u00e0 kh\u00f4ng s\u1ee3 b\u1ecb ph\u00ea ph\u00e1n.<\/p>\n<p>Nh\u1eefng \u00fd t\u01b0\u1edfng th\u00e0nh c\u00f4ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai r\u1ed9ng r\u00e3i, trong khi c\u00e1c th\u1ea5t b\u1ea1i s\u1ebd mang l\u1ea1i b\u00e0i h\u1ecdc qu\u00fd gi\u00e1 \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n. <strong>APUS <\/strong>, v\u1edbi vi\u1ec7c ph\u00e1t tri\u1ec3n <strong>APUS CRM <\/strong>, l\u00e0 m\u1ed9t minh ch\u1ee9ng cho vi\u1ec7c t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng th\u1eed nghi\u1ec7m \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 sales.<\/p>\n<h4><strong>9. S\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p \u201cWhat if\u201d (N\u1ebfu nh\u01b0) <\/strong><\/h4>\n<p>Ph\u01b0\u01a1ng ph\u00e1p \u201cWhat if\u201d gi\u00fap doanh nghi\u1ec7p thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 th\u1eed nghi\u1ec7m nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi m\u1ebb. V\u00ed d\u1ee5:<\/p>\n<ul>\n<li>\u201cN\u1ebfu kh\u00f4ng c\u1ea7n m\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng v\u1eabn t\u1ef1 t\u00ecm \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang ta?\u201d<\/li>\n<li>\u201cN\u1ebfu kh\u00f4ng c\u00f3 ng\u00e2n s\u00e1ch Marketing l\u1edbn, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t?\u201d<\/li>\n<\/ul>\n<p>C\u00e2u h\u1ecfi n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng s\u00e1ng ki\u1ebfn m\u1edbi, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng t\u1ef1 \u0111\u1ed9ng ho\u1eb7c t\u1eadn d\u1ee5ng Marketing qua m\u1ea1ng x\u00e3 h\u1ed9i. Nh\u1eefng \u00fd t\u01b0\u1edfng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed m\u00e0 c\u00f2n t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong c\u00e1ch ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3><strong>K\u1ebft lu\u1eadn <\/strong><\/h3>\n<p>T\u01b0 duy ng\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 s\u00e1ng t\u1ea1o m\u00e0 c\u00f2n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 doanh nghi\u1ec7p v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng. B\u1eb1ng c\u00e1ch th\u1eed nghi\u1ec7m c\u00e1c m\u00f4 h\u00ecnh kinh doanh kh\u00e1c bi\u1ec7t, nh\u00ecn nh\u1eadn v\u1ea5n \u0111\u1ec1 t\u1eeb g\u00f3c \u0111\u1ed9 b\u00ean ngo\u00e0i, l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c ng\u00e0nh ngh\u1ec1 kh\u00e1c, \u0111\u01a1n gi\u1ea3n h\u00f3a s\u1ea3n ph\u1ea9m, v\u00e0 t\u1ea1o m\u00f4i tr\u01b0\u1eddng th\u1eed nghi\u1ec7m, c\u00e1c doanh nghi\u1ec7p nh\u01b0 <strong>APUS <\/strong> \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng t\u01b0 duy ng\u01b0\u1ee3c c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ed9t ph\u00e1.<\/p>\n<p data-spm-anchor-id=\"5aebb161.2ef5001f.0.i59.2f2cc921QkvcAK\">C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nh\u01b0 <strong>APUS CRM <\/strong> c\u0169ng l\u00e0 m\u1ed9t minh ch\u1ee9ng r\u00f5 r\u00e0ng cho s\u1ee9c m\u1ea1nh c\u1ee7a t\u01b0 duy ng\u01b0\u1ee3c, khi gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh qu\u1ea3n l\u00fd v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n.<\/p>\n<h3><strong data-spm-anchor-id=\"5aebb161.2ef5001f.0.i61.2f2cc921QkvcAK\">IV. C\u00e2u chuy\u1ec7n kinh doanh th\u00e0nh c\u00f4ng nh\u1edd t\u01b0 duy ng\u01b0\u1ee3c <\/strong><\/h3>\n<h4><strong>1. IKEA: Kh\u00e1ch h\u00e0ng t\u1ef1 l\u1eafp r\u00e1p \u0111\u1ec3 t\u1ed1i gi\u1ea3n chi ph\u00ed <\/strong><\/h4>\n<p>IKEA \u0111\u00e3 \u00e1p d\u1ee5ng t\u01b0 duy ng\u01b0\u1ee3c b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t m\u00f4 h\u00ecnh kinh doanh kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n so v\u1edbi c\u00e1ch b\u00e1n \u0111\u1ed3 n\u1ed9i th\u1ea5t truy\u1ec1n th\u1ed1ng. Thay v\u00ec cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m n\u1ed9i th\u1ea5t \u0111\u00e3 l\u1eafp r\u00e1p s\u1eb5n, IKEA chuy\u1ec3n sang b\u00e1n c\u00e1c m\u00f3n \u0111\u1ed3 ch\u01b0a ho\u00e0n thi\u1ec7n, \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i th\u00e0nh t\u1eebng m\u1ea3nh nh\u1ecf g\u1ecdn \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ef1 l\u1eafp r\u00e1p t\u1ea1i nh\u00e0.<\/p>\n<p>\u00dd t\u01b0\u1edfng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed v\u1eadn chuy\u1ec3n v\u00e0 kho b\u00e3i m\u00e0 c\u00f2n cho ph\u00e9p IKEA cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 th\u00e0nh r\u1ebb h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. H\u01a1n n\u1eefa, IKEA \u0111\u00e3 t\u1ea1o ra m\u1ed9t phong c\u00e1ch mua s\u1eafm \u0111\u1ed9c \u0111\u00e1o, n\u01a1i kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 mua n\u1ed9i th\u1ea5t m\u00e0 c\u00f2n c\u00f3 c\u01a1 h\u1ed9i tr\u1ea3i nghi\u1ec7m qu\u00e1 tr\u00ecnh t\u1ef1 tay l\u1eafp r\u00e1p s\u1ea3n ph\u1ea9m. Nh\u1edd chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, IKEA hi\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i th\u1ea5t n\u1ed5i ti\u1ebfng nh\u1ea5t th\u1ebf gi\u1edbi, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi m\u00f4 h\u00ecnh kinh doanh \u201ckh\u00e1ch h\u00e0ng t\u1ef1 l\u00e0m\u201d v\u00e0 m\u1ee9c gi\u00e1 ph\u1ea3i ch\u0103ng.<\/p>\n<h4><strong>2. Uber m\u1edf \u0111\u01b0\u1eddng m\u00f4 h\u00ecnh kinh t\u1ebf chia s\u1ebb nh\u1edd thay \u0111\u1ed5i v\u1eadn t\u1ea3i truy\u1ec1n th\u1ed1ng <\/strong><\/h4>\n<p>Uber \u0111\u00e3 th\u1ef1c hi\u1ec7n t\u01b0 duy ng\u01b0\u1ee3c trong ng\u00e0nh v\u1eadn t\u1ea3i b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 k\u1ebft n\u1ed1i t\u00e0i x\u1ebf c\u00e1 nh\u00e2n v\u1edbi kh\u00e1ch h\u00e0ng, thay v\u00ec tu\u00e2n theo m\u00f4 h\u00ecnh taxi truy\u1ec1n th\u1ed1ng. Thay v\u00ec \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t \u0111\u1ed9i xe ri\u00eang nh\u01b0 c\u00e1c h\u00e3ng taxi th\u00f4ng th\u01b0\u1eddng, Uber s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng \u0111\u1ec3 cho ph\u00e9p nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu xe \u0111\u0103ng k\u00fd v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n m\u1ed9t c\u00e1ch linh ho\u1ea1t.<\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed m\u00e0 c\u00f2n mang l\u1ea1i s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 linh ho\u1ea1t cho c\u1ea3 t\u00e0i x\u1ebf v\u00e0 kh\u00e1ch h\u00e0ng. K\u1ebft qu\u1ea3 l\u00e0, Uber \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 to\u00e0n c\u1ea7u, hi\u1ec7n di\u1ec7n t\u1ea1i nhi\u1ec1u qu\u1ed1c gia v\u00e0 m\u1edf r\u1ed9ng sang c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c nh\u01b0 Uber Eats. M\u00f4 h\u00ecnh c\u1ee7a Uber \u0111\u00e3 m\u1edf \u0111\u01b0\u1eddng cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n kinh t\u1ebf chia s\u1ebb (sharing economy), th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi trong nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c.<\/p>\n<h4><strong>3. Chi\u1ebfc gh\u1ebf \u201cd\u1edf h\u01a1i\u201d &amp; doanh thu ti\u1ec1n t\u1ec9 m\u1ed7i th\u00e1ng c\u1ee7a \u0110\u1ea1o Y\u00eau M\u1ed9c <\/strong><\/h4>\n<p>N\u0103m 2021, founder \u0110\u1ea1o Y\u00eau M\u1ed9c b\u1eaft \u0111\u1ea7u n\u1ed5i ti\u1ebfng v\u1edbi s\u1ea3n ph\u1ea9m gh\u1ebf qu\u1ef3 ch\u1ed1ng g\u00f9, nh\u1ea5n m\u1ea1nh v\u00e0o thi\u1ebft k\u1ebf \u0111\u1ed9c \u0111\u00e1o gi\u00fap h\u1ed7 tr\u1ee3 c\u1ed9t s\u1ed1ng \u1edf v\u1ecb tr\u00ed t\u1ef1 nhi\u00ean v\u00e0 gi\u1ea3m \u00e1p l\u1ef1c l\u00ean c\u01a1 th\u1ec3 khi ng\u1ed3i. M\u1eb7c d\u00f9 s\u1ea3n ph\u1ea9m c\u00f3 l\u1ee3i th\u1ebf l\u00e0 \u0111\u1ed9c quy\u1ec1n v\u00e0 c\u00f4ng d\u1ee5ng h\u1eefu \u00edch, chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u1ee7a \u0110\u1ea1o Y\u00eau M\u1ed9c l\u1ea1i \u0111i theo h\u01b0\u1edbng ho\u00e0n to\u00e0n ng\u01b0\u1ee3c l\u1ea1i so v\u1edbi th\u00f4ng l\u1ec7.<\/p>\n<p>Trong khi nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u1eddng qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh l\u00e0 ho\u00e0n h\u1ea3o v\u00e0 cao c\u1ea5p, \u0110\u1ea1o Y\u00eau M\u1ed9c ch\u1ecdn c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed1i l\u1eadp. Anh g\u1ecdi \u0111\u1ee9a con tinh th\u1ea7n c\u1ee7a m\u00ecnh l\u00e0 chi\u1ebfc gh\u1ebf \u201cd\u1edf h\u01a1i\u201d v\u00e0 nh\u1eefng ng\u01b0\u1eddi mua gh\u1ebf c\u0169ng l\u00e0 nh\u1eefng v\u1ecb kh\u00e1ch \u201cd\u1edf h\u01a1i\u201d. Ch\u00ednh h\u01b0\u1edbng truy\u1ec1n th\u00f4ng ng\u01b0\u1ee3c \u0111\u1eddi n\u00e0y \u0111\u00e3 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi c\u1ea3m th\u1ea5y th\u00fa v\u1ecb v\u00e0 b\u1ea5t ng\u1edd. Phong c\u00e1ch n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o ra s\u1ef1 \u0111\u1ed9c \u0111\u00e1o m\u00e0 c\u00f2n thu h\u00fat s\u1ef1 ch\u00fa \u00fd l\u1edbn t\u1eeb c\u1ed9ng \u0111\u1ed3ng.<\/p>\n<p data-spm-anchor-id=\"5aebb161.2ef5001f.0.i62.2f2cc921QkvcAK\">Chia s\u1ebb trong m\u1ed9t l\u1ea7n l\u00e0m vi\u1ec7c v\u1edbi <strong>APUS <\/strong>, founder \u0110\u1ea1o Y\u00eau M\u1ed9c cho bi\u1ebft video \u0111\u1ea7u ti\u00ean trong chi\u1ebfn d\u1ecbch \u201c\u0111\u1ea7u t\u00eau kh\u00e1ch h\u00e0ng d\u1edf h\u01a1i d\u00f9ng chi\u1ebfc gh\u1ebf d\u1edf h\u01a1i\u201d \u0111\u00e3 viral ngay l\u1eadp t\u1ee9c v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb b\u00e1n h\u00e0ng b\u1ec1n v\u1eefng \u0111\u1ebfn t\u1eadn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. Trong n\u0103m 2024, ch\u1ec9 t\u00ednh ri\u00eang doanh thu cho s\u1ea3n ph\u1ea9m gh\u1ebf qu\u1ef3 \u201cd\u1edf h\u01a1i\u201d \u0111\u00e3 \u0111\u1ea1t g\u1ea7n <strong>2 t\u1ef7 \u0111\u1ed3ng\/th\u00e1ng <\/strong>, m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 nhi\u1ec1u v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing hay qu\u1ea3ng c\u00e1o.<\/p>\n<div>\n<h3><strong data-spm-anchor-id=\"5aebb161.2ef5001f.0.i63.2f2cc921QkvcAK\">V. C\u00e1ch X\u00e2y D\u1ef1ng V\u0103n H\u00f3a T\u01b0 Duy Ng\u01b0\u1ee3c Trong Doanh Nghi\u1ec7p<\/strong><\/h3>\n<h4><strong>1. Khuy\u1ebfn kh\u00edch s\u1ef1 c\u1edfi m\u1edf v\u00e0 s\u1eb5n s\u00e0ng \u0111\u00f3n nh\u1eadn \u00fd t\u01b0\u1edfng m\u1edbi <\/strong><\/h4>\n<ul>\n<li><strong>Gi\u1ea3i ph\u00f3ng l\u1ed1i suy ngh\u0129 truy\u1ec1n th\u1ed1ng: <\/strong> T\u1ea1o m\u00f4i tr\u01b0\u1eddng n\u01a1i m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i chia s\u1ebb c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 quan \u0111i\u1ec3m m\u1edbi, d\u00f9 ch\u00fang c\u00f3 th\u1ec3 kh\u00e1c bi\u1ec7t ho\u1eb7c m\u00e2u thu\u1eabn v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7n t\u1ea1i.<\/li>\n<li><strong>T\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 th\u1eed nghi\u1ec7m: <\/strong> Khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean th\u1eed nghi\u1ec7m c\u00e1c \u00fd t\u01b0\u1edfng m\u00e0 h\u1ecd tin t\u01b0\u1edfng, k\u1ec3 c\u1ea3 khi \u00fd t\u01b0\u1edfng \u0111\u00f3 \u0111i ng\u01b0\u1ee3c l\u1ea1i quy tr\u00ecnh th\u00f4ng th\u01b0\u1eddng. S\u1ef1 c\u1edfi m\u1edf n\u00e0y gi\u00fap th\u00fac \u0111\u1ea9y \u0111\u1ed9ng l\u1ef1c v\u00e0 s\u00e1ng t\u1ea1o trong to\u00e0n doanh nghi\u1ec7p.<\/li>\n<\/ul>\n<h4><strong>2. Thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng khuy\u1ebfn kh\u00edch v\u00e0 c\u00f4ng nh\u1eadn s\u00e1ng t\u1ea1o <\/strong><\/h4>\n<ul>\n<li><strong>T\u1ea1o ra c\u00e1c ph\u1ea7n th\u01b0\u1edfng cho s\u00e1ng ki\u1ebfn: <\/strong> Doanh nghi\u1ec7p c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn kh\u00edch d\u00e0nh cho nh\u1eefng nh\u00e2n vi\u00ean \u0111\u00f3ng g\u00f3p \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o ho\u1eb7c th\u1eed nghi\u1ec7m th\u00e0nh c\u00f4ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p m\u1edbi. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng \u0111\u1ed9ng l\u1ef1c m\u00e0 c\u00f2n khuy\u1ebfn kh\u00edch t\u01b0 duy \u0111\u1ed5i m\u1edbi.<\/li>\n<li><strong>C\u00f4ng nh\u1eadn c\u00e1c \u00fd t\u01b0\u1edfng kh\u00e1c bi\u1ec7t: <\/strong> C\u00f4ng khai khen ng\u1ee3i v\u00e0 c\u00f4ng nh\u1eadn c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u1ed9t ph\u00e1, d\u00f9 ch\u00fang c\u00f3 th\u1ec3 ch\u01b0a mang l\u1ea1i th\u00e0nh c\u00f4ng ngay l\u1eadp t\u1ee9c. Vi\u1ec7c n\u00e0y gi\u00fap nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u00e0 t\u1ef1 tin h\u01a1n khi \u0111\u01b0a ra \u00fd t\u01b0\u1edfng m\u1edbi.<\/li>\n<\/ul>\n<h4><strong>3. X\u00e2y d\u1ef1ng m\u00f4i tr\u01b0\u1eddng an to\u00e0n \u0111\u1ec3 th\u1eed nghi\u1ec7m v\u00e0 ch\u1ea5p nh\u1eadn th\u1ea5t b\u1ea1i <\/strong><\/h4>\n<ul>\n<li><strong>Gi\u1ea3m thi\u1ec3u s\u1ef1 s\u1ee3 h\u00e3i th\u1ea5t b\u1ea1i: <\/strong> M\u1ed9t trong nh\u1eefng r\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t c\u1ee7a t\u01b0 duy ng\u01b0\u1ee3c l\u00e0 n\u1ed7i s\u1ee3 th\u1ea5t b\u1ea1i. X\u00e2y d\u1ef1ng v\u0103n h\u00f3a kh\u00f4ng \u0111\u1ed5 l\u1ed7i, thay v\u00e0o \u0111\u00f3 t\u1eadp trung h\u1ecdc h\u1ecfi t\u1eeb th\u1ea5t b\u1ea1i s\u1ebd gi\u00fap nh\u00e2n vi\u00ean t\u1ef1 tin th\u1eed nghi\u1ec7m v\u00e0 ch\u1ea5p nh\u1eadn r\u1ee7i ro.<\/li>\n<li><strong>Th\u00fac \u0111\u1ea9y v\u0103n h\u00f3a h\u1ecdc h\u1ecfi t\u1eeb th\u1ea5t b\u1ea1i: <\/strong> Khi c\u00e1c \u00fd t\u01b0\u1edfng ho\u1eb7c d\u1ef1 \u00e1n g\u1eb7p th\u1ea5t b\u1ea1i, t\u1ed5 ch\u1ee9c n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c r\u00fat ra b\u00e0i h\u1ecdc v\u00e0 c\u1ea3i ti\u1ebfn. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m \u00e1p l\u1ef1c v\u00e0 khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p m\u1edbi.<\/li>\n<\/ul>\n<h4><strong>4. Cung c\u1ea5p kh\u00f4ng gian v\u00e0 th\u1eddi gian \u0111\u1ec3 suy ngh\u0129 v\u00e0 th\u1eed nghi\u1ec7m <\/strong><\/h4>\n<ul>\n<li><strong>T\u1ea1o kho\u1ea3ng tr\u1ed1ng s\u00e1ng t\u1ea1o: <\/strong> Cung c\u1ea5p cho nh\u00e2n vi\u00ean kh\u00f4ng gian, th\u1eddi gian v\u00e0 t\u00e0i nguy\u00ean c\u1ea7n thi\u1ebft \u0111\u1ec3 suy ngh\u0129 v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p m\u1edbi, th\u1eed nghi\u1ec7m \u00fd t\u01b0\u1edfng m\u00e0 kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n b\u1edfi c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y.<\/li>\n<li><strong>D\u00e0nh th\u1eddi gian cho t\u01b0 duy s\u00e1ng t\u1ea1o: <\/strong> Cho ph\u00e9p nh\u00e2n vi\u00ean d\u00e0nh m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh trong tu\u1ea7n ho\u1eb7c th\u00e1ng ch\u1ec9 \u0111\u1ec3 l\u00e0m vi\u1ec7c tr\u00ean c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o, t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u1ed9ng n\u00e3o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ng\u01b0\u1ee3c v\u1edbi l\u1ed1i suy ngh\u0129 th\u00f4ng th\u01b0\u1eddng.<\/li>\n<\/ul>\n<h4><strong>5. \u0110\u00e0o t\u1ea1o &amp; khuy\u1ebfn kh\u00edch h\u1ee3p t\u00e1c, trao \u0111\u1ed5i \u00fd t\u01b0\u1edfng gi\u1eefa c\u00e1c ph\u00f2ng ban <\/strong><\/h4>\n<ul>\n<li><strong>T\u1ed5 ch\u1ee9c c\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o v\u1ec1 t\u01b0 duy s\u00e1ng t\u1ea1o: <\/strong> Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o gi\u00fap nh\u00e2n vi\u00ean h\u1ecdc c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi ng\u01b0\u1ee3c, ph\u00e1 b\u1ecf gi\u1ea3 \u0111\u1ecbnh v\u00e0 suy ngh\u0129 t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9 kh\u00e1c nhau.<\/li>\n<li><strong>T\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho s\u1ef1 giao thoa \u00fd t\u01b0\u1edfng: <\/strong> Khi nh\u00e2n vi\u00ean t\u1eeb c\u00e1c ph\u00f2ng ban kh\u00e1c nhau c\u00f9ng l\u00e0m vi\u1ec7c, h\u1ecd s\u1ebd mang \u0111\u1ebfn c\u00e1c g\u00f3c nh\u00ecn m\u1edbi l\u1ea1, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o v\u00e0 t\u01b0 duy ng\u01b0\u1ee3c. V\u00ed d\u1ee5, m\u1ed9t d\u1ef1 \u00e1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem x\u00e9t t\u1eeb g\u00f3c \u0111\u1ed9 k\u1ef9 thu\u1eadt, t\u00e0i ch\u00ednh v\u00e0 marketing \u0111\u1ec3 t\u00ecm ra c\u00e1c gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n v\u00e0 kh\u00e1c bi\u1ec7t.<\/li>\n<li><strong>Th\u00fac \u0111\u1ea9y v\u0103n h\u00f3a trao \u0111\u1ed5i c\u1edfi m\u1edf: <\/strong> C\u00e1c bu\u1ed5i h\u1ecdp hay workshop \u0111a ng\u00e0nh l\u00e0 c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 nh\u00e2n vi\u00ean chia s\u1ebb v\u00e0 nh\u1eadn ph\u1ea3n h\u1ed3i t\u1eeb \u0111\u1ed3ng nghi\u1ec7p c\u00f3 chuy\u00ean m\u00f4n kh\u00e1c nhau.<\/li>\n<\/ul>\n<h4><strong>6. \u0110\u1eb7t ra m\u1ee5c ti\u00eau \u0111\u1ed9t ph\u00e1 v\u00e0 th\u00e1ch th\u1ee9c quy chu\u1ea9n <\/strong><\/h4>\n<ul>\n<li><strong>X\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau mang t\u00ednh th\u00e1ch th\u1ee9c: <\/strong> \u0110\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ed9t ph\u00e1 \u0111\u1ec3 th\u00fac \u0111\u1ea9y nh\u00e2n vi\u00ean ngh\u0129 c\u00e1ch v\u01b0\u1ee3t qua nh\u1eefng gi\u1edbi h\u1ea1n hi\u1ec7n t\u1ea1i. M\u1ee5c ti\u00eau ph\u1ea3i c\u1ee5 th\u1ec3 v\u00e0 khuy\u1ebfn kh\u00edch s\u1ef1 s\u00e1ng t\u1ea1o, ch\u1ea5p nh\u1eadn th\u1eed nghi\u1ec7m v\u00e0 thay \u0111\u1ed5i.<\/li>\n<li><strong>Th\u00e1ch th\u1ee9c c\u00e1c l\u1ed1i suy ngh\u0129 c\u0169: <\/strong> Y\u00eau c\u1ea7u nh\u00e2n vi\u00ean li\u00ean t\u1ee5c xem x\u00e9t l\u1ea1i c\u00e1c quy tr\u00ecnh, chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n c\u00f3 v\u00e0 t\u00ecm c\u00e1ch c\u1ea3i ti\u1ebfn. C\u00e1c c\u00e2u h\u1ecfi nh\u01b0: \u201c\u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu ch\u00fang ta l\u00e0m ng\u01b0\u1ee3c l\u1ea1i?\u201d, \u201cL\u00fd do n\u00e0o khi\u1ebfn kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf ch\u00fang ta?\u201d hay \u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh n\u00e0y?\u201d s\u1ebd gi\u00fap \u0111\u1ed9i ng\u0169 li\u00ean t\u1ee5c t\u1ed1i \u01b0u h\u00f3a c\u00f4ng vi\u1ec7c.<\/li>\n<\/ul>\n<h4><strong>7. T\u1ea1o v\u0103n h\u00f3a l\u00e3nh \u0111\u1ea1o g\u01b0\u01a1ng m\u1eabu trong vi\u1ec7c ch\u1ea5p nh\u1eadn t\u01b0 duy ng\u01b0\u1ee3c <\/strong><\/h4>\n<ul>\n<li><strong>L\u00e3nh \u0111\u1ea1o ti\u00ean phong th\u1eed nghi\u1ec7m: <\/strong> \u0110\u1ec3 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a t\u01b0 duy ng\u01b0\u1ee3c, ban l\u00e3nh \u0111\u1ea1o c\u1ea7n l\u00e0m g\u01b0\u01a1ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng t\u01b0 duy ng\u01b0\u1ee3c trong vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. Khi l\u00e3nh \u0111\u1ea1o th\u1eed nghi\u1ec7m c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi v\u00e0 ch\u1ea5p nh\u1eadn r\u1ee7i ro, h\u1ecd s\u1ebd khuy\u1ebfn kh\u00edch to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c c\u00f9ng tham gia.<\/li>\n<li><strong>Khuy\u1ebfn kh\u00edch l\u00e3nh \u0111\u1ea1o chia s\u1ebb th\u1ea5t b\u1ea1i v\u00e0 b\u00e0i h\u1ecdc: <\/strong> Khi l\u00e3nh \u0111\u1ea1o s\u1eb5n s\u00e0ng chia s\u1ebb th\u1ea5t b\u1ea1i, nh\u00e2n vi\u00ean s\u1ebd th\u1ea5y r\u1eb1ng vi\u1ec7c h\u1ecdc h\u1ecfi t\u1eeb sai l\u1ea7m l\u00e0 t\u00edch c\u1ef1c, t\u1eeb \u0111\u00f3 t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng n\u01a1i t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y an to\u00e0n \u0111\u1ec3 th\u1eed nghi\u1ec7m v\u00e0 s\u00e1ng t\u1ea1o.<\/li>\n<\/ul>\n<h3><strong>T\u1ea1m K\u1ebft <\/strong><\/h3>\n<p>T\u01b0 duy ng\u01b0\u1ee3c trong kinh doanh l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o, gi\u00fap doanh nghi\u1ec7p v\u01b0\u1ee3t qua l\u1ed1i m\u00f2n suy ngh\u0129 th\u00f4ng th\u01b0\u1eddng v\u00e0 t\u00ecm ra nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u1ed9t ph\u00e1. Thay v\u00ec \u0111i theo m\u1ed9t quy tr\u00ecnh tuy\u1ebfn t\u00ednh t\u1eeb \u0111i\u1ec3m A \u0111\u1ebfn \u0111i\u1ec3m B, t\u01b0 duy ng\u01b0\u1ee3c khuy\u1ebfn kh\u00edch b\u1eaft \u0111\u1ea7u t\u1eeb k\u1ebft qu\u1ea3 mong mu\u1ed1n v\u00e0 l\u00e0m vi\u1ec7c ng\u01b0\u1ee3c l\u1ea1i \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c b\u01b0\u1edbc c\u1ea7n thi\u1ebft. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch kh\u00e1c bi\u1ec7t m\u00e0 c\u00f2n m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i s\u00e1ng t\u1ea1o.<\/p>\n<p data-spm-anchor-id=\"5aebb161.2ef5001f.0.i64.2f2cc921QkvcAK\">V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 hi\u1ec7n \u0111\u1ea1i nh\u01b0 <strong>APUS CRM <\/strong>, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh qu\u1ea3n l\u00fd v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh, \u0111\u1eb7c bi\u1ec7t trong vi\u1ec7c \u00e1p d\u1ee5ng t\u01b0 duy ng\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed9t ph\u00e1. T\u01b0 duy ng\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p s\u00e1ng t\u1ea1o m\u00e0 c\u00f2n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng trong th\u1eddi \u0111\u1ea1i c\u1ea1nh tranh ng\u00e0y nay.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>1. T\u01b0 duy ng\u01b0\u1ee3c l\u00e0 g\u00ec? T\u01b0 duy ng\u01b0\u1ee3c (Reverse Thinking) l\u00e0 ph\u01b0\u01a1ng ph\u00e1p suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng kh\u00e1c bi\u1ec7t ho\u1eb7c ho\u00e0n to\u00e0n ng\u01b0\u1ee3c l\u1ea1i so v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn truy\u1ec1n th\u1ed1ng, nh\u1eb1m t\u00ecm ra nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o ho\u1eb7c gi\u1ea3i ph\u00e1p \u0111\u1ed9c&#8230;<\/p>","protected":false},"author":1,"featured_media":836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ban-hang"],"_links":{"self":[{"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/posts\/835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/comments?post=835"}],"version-history":[{"count":0,"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/posts\/835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/media\/836"}],"wp:attachment":[{"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/media?parent=835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/categories?post=835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apusplatform.com\/en\/wp-json\/wp\/v2\/tags?post=835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}